Tag: fibermaxxing
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Fibermaxxing: How M&S Is Driving a Fiber-Forward Trend for Gen Z and Beyond
Fibermaxxing Reveals the Gen Z Push Toward Gut Health A rising consumer trend—often labeled as “fibermaxxing”—is taking hold as younger shoppers increasingly prioritize gut health. GlobalData reports that about 40% of Gen Z actively seek ways to improve digestive health, signaling a broader shift toward nutrient-dense, fiber-rich eating. Brands are responding with products and strategies…
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Fiber Takes the Spotlight: Why Gut Health Is the Next It Nutrient
Fiber is the New It Nutrient Protein has long held the throne of nutrition headlines, but a rising chorus of voices is shifting attention to fiber. In cities like New York, health writers, influencers, and wellness enthusiasts are spotlighting fiber as the cornerstone of gut health and overall vitality. The trend is not about simply…