Tag: EV strategy
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Ford Reconsiders Electric Hopes: F-150 Lightning Scrapped as Losses Mount and Demand Declines
Ford Reassesses Its Electrified Strategy In a dramatic pivot, Ford Motor Co. has scaled back its aggressive push into a fully electric future, signaling a shift away from the fully electric F-150 Lightning. The decision comes as the automaker grapples with mounting losses in its EV venture and waning consumer demand, forcing leadership to reallocate…
