Tag: EV branding
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Volkswagen’s Big Name Strategy: ID Line to Carry Classic Polo Anew
Volkswagen Brings Back a Classic Name for Its Electric Future In a bold move that blends heritage with high-tech ambition, Volkswagen is shifting how it brands its growing family of electric vehicles (EVs). Since the 2020 debut of the ID.3, VW has leaned into the ID prefix for its all-electric lineup. Now, the carmaker hints…