Tag: Eddy Cue
-
Eddy Cue Says No to Netflix, Disney+ and Amazon Prime Video: Apple’s Streaming Strategy Explained
Apple’s Streaming Path: Why Eddy Cue Says No to Major Platform Alliances In a move that underscores Apple’s cautious, self-reliant approach to streaming, Eddy Cue, Apple’s services chief, has again dismissed rumors about adding an ad-supported Apple TV+ tier or forming aggressive content partnerships with external giants like Netflix, Disney+, or Amazon Prime Video. Cue’s…
-
Apple Exec Nods to Apple TV+ Strategy: No Ad-Supported Tier, No Rush for Big Studio Deals
Apple’s Strategy Stays Course: No Ad-Supported Apple TV+ Tier In a clear stance about the future of Apple’s streaming ambitions, Eddy Cue, Apple’s services chief, has dismissed rumors surrounding an ad-supported tier for Apple TV+. Cue emphasized that there are currently no plans to introduce a cheaper, ad-supported version of the company’s flagship streaming service.…
-
Apple TV+ Chief Eddy Cue Says No to Ad-Supported Plans
Apple TV+ Chief Eddy Cue Rules Out Ad-Supported Tier In a candid statement about Apple’s streaming strategy, Eddy Cue, the head of Apple Services, dispelled rumors of an ad-supported tier for Apple TV+. The comments come as subscriptions in the streaming market tighten and rivals experiment with cheaper options that subsidize costs with advertising. Cue’s…