Tag: Direct-to-Consumer


  • The Sneaker Boom: Still Riding High or a New Normal?

    The Sneaker Boom: Still Riding High or a New Normal?

    The sneaker boom entered a long, wind-through phase For nearly two decades, sneakers evolved from athletic gear to everyday footwear, crossing from gym bag staple to workplace and social wear. The trend gave a seismic boost to Nike, Adidas, and Puma, shaping product lines, collaborations, and marketing campaigns that transcended sports. While the pace of…

  • The Sneaker Boom Is Cooling: What Analysts Say Now

    The Sneaker Boom Is Cooling: What Analysts Say Now

    The Sneaker Boom at a Glance For nearly two decades, sneakers helped redefine everyday wear. What started as a casual shift from dress shoes grew into a global phenomenon that boosted profits for Adidas, Nike, Puma, and a host of up-and-coming labels. Sneakers moved from athletic gyms into airports, offices, restaurants, and nightlife, becoming fixtures…

  • Tariff Threats and Gen Z Sobriety: Bordeaux Winemakers on Red Alert

    Tariff Threats and Gen Z Sobriety: Bordeaux Winemakers on Red Alert

    Shadows over a Saint-Emilion Sunrise: The New Headwinds for Bordeaux The calm of Bordeaux’s vineyards belies a brewing storm. Tariff threats from major markets and a rising wave of Gen Z sobriety are altering demand, pricing pressures, and strategic choices for winemakers in the region that’s become a symbol of the global wine industry. With…

  • Tariff Threats and Gen Z Sobriety: Why Bordeaux Winemakers Are On Red Alert

    Tariff Threats and Gen Z Sobriety: Why Bordeaux Winemakers Are On Red Alert

    Introduction: Bordeaux at a crossroads The booming wine kingdom of Bordeaux, a cornerstone of the $515 billion global wine industry, sits at a pivotal moment. Tariff threats from major markets and a rising trend of Gen Z sobriety are colliding with centuries of winemaking heritage. In 2024, the region faced economic pressures that could reshape…

  • Tariff Threats and Gen Z Sobriety Put Bordeaux Winemakers on Red Alert

    Tariff Threats and Gen Z Sobriety Put Bordeaux Winemakers on Red Alert

    looming challenges for Bordeaux’s famed wine scene Bordeaux, a region synonymous with century-old wine craftsmanship, faces a new set of pressures as tariff threats and changing consumer habits ripple through its economy. While the area continues to captivate millions of visitors with its classic châteaux, the financial viability of wine production hinges on navigating trade…