Tag: digital-physical play
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LEGO’s Smart Brick Bridges Analog Play and Digital Interactivity at CES
LEGO Unveils Smart Play: A Screen-Free Digital Brain for Classic Blocks At CES in Las Vegas, LEGO revealed a bold new direction for its iconic bricks: Smart Play, a platform designed to inject interactive digital capabilities into the brand’s beloved tactile world while keeping screens at bay. The launch signals LEGO’s ambition to blend physical…
