Tag: digital performers
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SAG-AFTRA Weighs a ‘Tilly Tax’ on Digital Performers: Could Studios Pay Royalty for AI Actors?
What is the Tilly Tax? As the entertainment industry grapples with the rapid rise of synthetic and AI-generated performers, SAG-AFTRA is reportedly considering a policy idea known informally as the “Tilly tax.” The core concept envisions studios paying a royalty into a union-backed fund whenever they employ digital or AI-generated actors in place of traditional…
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Tilly Tax: SAG-AFTRA Weighs Studio Royalty on Digital Performers
Forces Converge as AI Actors Move Front and Center The conversation around artificial intelligence in film and television is moving from rumor to policy debate. SAG-AFTRA, the union representing actors, voice talent, and other screen professionals, is preparing for a critical round of talks with major studios on February 9. A central topic: a proposed…