Tag: digital monetization
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App downloads fall in 2025 as consumer spending hits $156B
Overview: Downloads Decline, Spending Surges 2025 marked a paradox for the mobile app industry. Global app downloads stagnated for a fifth consecutive year, even as consumer spending surged to nearly $156 billion. The divergence underscores a shift in how people interact with apps: fewer new downloads, but deeper engagement and higher spend from existing users.…
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Subscription Momentum Lifts App Revenues as Downloads Dip in 2025
Introduction: A Diverging Trend in the App Market 2025 delivered a clear split in the mobile app landscape. While downloads continued to decline for the fifth consecutive year, consumer spending on apps surged to nearly $156 billion. The shift underscores how the subscription economy is reshaping revenue models, helping developers monetize active users even as…
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How Money-Grabbing Tactics Put Vulnerable Gamers at Risk
Overview: The growing risk of in-game monetization As video games become more immersive and free-to-play formats dominate the market, the way titles monetize has shifted dramatically. A University of Queensland study highlights a troubling trend: adults who are already vulnerable to gaming-related mental health issues are more likely to overspend on in-game purchases. With sales…

