Tag: Digital Media Strategy
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Paramount+ Pricing Rise Tied to UFC Deal, CEO Says It Delivers Real Value
Paramount+ weighs in on price increases tied to UFC content Paramount Global’s streaming strategy is getting reshaped by a decision that executives say will bring long-term value to subscribers: adding UFC fights to Paramount+ at no extra charge. CEO David Ellison has framed the price increases slated for early 2026 as a response to elevated…
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Apple Exec Nods to Apple TV+ Strategy: No Ad-Supported Tier, No Rush for Big Studio Deals
Apple’s Strategy Stays Course: No Ad-Supported Apple TV+ Tier In a clear stance about the future of Apple’s streaming ambitions, Eddy Cue, Apple’s services chief, has dismissed rumors surrounding an ad-supported tier for Apple TV+. Cue emphasized that there are currently no plans to introduce a cheaper, ad-supported version of the company’s flagship streaming service.…