Tag: Digital Marketing
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Nissan and Infobip Tap AI to Boost WhatsApp Engagement by 200% with Agentic Campaign
Breaking new ground in customer engagement In a move that reshapes how automotive brands connect with customers, Nissan partnered with Infobip to launch a pioneering Agentic AI campaign on WhatsApp. This collaboration marks a significant shift toward conversational, AI-driven experiences that feel more human and contextually aware, rather than transactional. The result: a notable 200%…
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Milton Tutu: Crafting Marketing Systems for Africa’s Diverse Markets
From Lagos to Kigali to Nairobi: A journey in African marketing Over the past five years, Milton Tutu has called three African capitals home, each with a distinct rhythm and consumer landscape. From the hyper-competitive corridors of Lagos, Nigeria, to the serene but rapidly digital Kigali, Rwanda, and now the vibrant business hub of Nairobi,…
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Milton Tutu on Building for African Markets: Lessons from Lagos to Nairobi
Building for Africa’s Diverse Markets: A Practical Approach Milton Tutu has spent the last five years weaving a career across three African capitals—Lagos, Kigali, and Nairobi—where he has been tirelessly building and redefining marketing systems. His journey reflects a broader trend: marketers increasingly tailor strategies to fit the unique rhythms of each market while maintaining…
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Google VP: AI Search Optimization and SEO Overlap—What It Means for Your Content
AI search optimization and traditional SEO: a shared foundation When Google’s Robby Stein says there is significant overlap between SEO and AI search optimization, it isn’t a warning that fundamentals are obsolete. It’s a reminder that the core aim remains the same: help users find the most relevant, trustworthy, and useful information. Google’s AI-driven search…
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Apple Harvests Demand and Expands Battle with Meta and Google
Apple Harvests Demand as It Expands Its Battle with Meta and Google Apple is ramping up efforts to harvest demand and recalibrate its position in digital advertising, signaling a broader strategy that could reshape how apps reach customers. As the tech landscape tightens around privacy, platform control, and data usage, the iPhone maker is increasingly…
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Pinterest Presents: Top of Search Ads and New Shopping Tools
Pinterest is pushing further into commerce at its recent global advertiser event, Pinterest Presents. The company announced a set of new features designed to bridge online inspiration with real-world purchases and give brands new ways to capture shopper intent. Top of Search ads go global A cornerstone of the update is the Top of Search…
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Pinterest Tops Search with New Ads formats and Local Inventory Tools
New Ad Format: Top of Search At Pinterest Presents, the company outlined a bold expansion of its ad toolkit designed to bridge user inspiration with real-world shopping. The centerpiece is a new ad format called Top of Search, which is now being tested across all markets where advertising is available. These ads appear among the…
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New MAS Regulations for Content Creators Providing Financial Advice
Introduction The Monetary Authority of Singapore (MAS) is stepping up its regulatory efforts in response to the growing trend of unlicensed financial advice being disseminated by online content creators. In a press release on September 25, 2023, MAS announced that advisory letters have been issued to five unnamed content creators, warning them about providing financial…
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The Impact of Google and Chatbots on Websites
The Evolution of Online Search In the digital age, Googling has become synonymous with searching for information. Over the past 25 years, Google has revolutionized the way we access knowledge and interact with the internet. However, as technology evolves, we are witnessing the emergence of new paradigms, such as AI chatbots, that may redefine our…
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How Google and Chatbots Disrupt Websites
The Transformation of Information Access In the digital age, Googling has become synonymous with searching for information online. Over the last 25 years, few technologies have influenced knowledge dissemination as significantly as search engines. However, recent trends suggest that this era might be shifting, with experts coining the term “Google Zero.” This concept hints at…