Tag: Digital Marketing
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Social Media Trends 2026: What Charities Need to Know to Thrive
Why 2026 Matters for Charity Social Media Social media remains a vital channel for charities to tell stories, engage volunteers, and drive fundraising. As platforms evolve and audiences diversify, organizations must adapt with a forward-looking strategy. The 2026 landscape emphasizes authenticity, accessibility, and smarter uses of technology to deepen impact while maintaining trust with supporters.…
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Social Media Trends for 2026: A Charities Guide
Why 2026 Will Be Different for Charities on Social Media Social media has long been a powerful tool for charities, enabling organizations to share news, reach new audiences, and boost fundraising. As we move into 2026, platforms, audience behaviors, and technology are converging to create fresh opportunities and new challenges. This guide highlights the key…
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Social Media Trends for 2026: A Playbook for Charities
Overview: Why 2026 Matters for Charities on Social Media Social media remains a pivotal channel for charities seeking to amplify impact, reach new audiences, and boost fundraising. As platforms evolve and audience habits shift, organizations must anticipate trends that shape engagement, credibility, and conversions. The year 2026 brings a blend of technology, policy changes, and…
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Facebook Reigns as the Most Popular Social Platform for U.S. Adults in 2025, Pew Finds
Facebook Tops the List Among U.S. Adults in 2025 Amid the rapid evolution of social media, a new Pew Research Center report released in 2025 provides a clear snapshot of how American adults are engaging online. Contrary to the assumption that newer apps dominate daily life, the study finds that Facebook remains the most popular…
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How TikTok Helped ‘Celebrity Traitors’ With Young Audiences & Going Viral
Introduction: A New Bridge Between TikTok and Feature Films At this year’s Cannes Film Festival, the conversation around social media and cinema shifted from a nostalgic nod to a digital age to a practical blueprint for audience development. TikTok’s Spotlight tool, introduced to the UK market, is being pitched as a strategic bridge between short‑form…
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WhatsApp Usernames 2026: How Customers Reach Brands
Introduction: A New Way to Connect WhatsApp is preparing a significant shift in how people reach businesses online. After two years of limited testing, the messaging giant plans to roll out a feature that lets users and companies interact without exposing phone numbers. By introducing usernames in 2026, WhatsApp aims to create a more private,…
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Nissan and Infobip Tap AI to Boost WhatsApp Engagement by 200% with Agentic Campaign
Breaking new ground in customer engagement In a move that reshapes how automotive brands connect with customers, Nissan partnered with Infobip to launch a pioneering Agentic AI campaign on WhatsApp. This collaboration marks a significant shift toward conversational, AI-driven experiences that feel more human and contextually aware, rather than transactional. The result: a notable 200%…
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Milton Tutu: Crafting Marketing Systems for Africa’s Diverse Markets
From Lagos to Kigali to Nairobi: A journey in African marketing Over the past five years, Milton Tutu has called three African capitals home, each with a distinct rhythm and consumer landscape. From the hyper-competitive corridors of Lagos, Nigeria, to the serene but rapidly digital Kigali, Rwanda, and now the vibrant business hub of Nairobi,…
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Milton Tutu on Building for African Markets: Lessons from Lagos to Nairobi
Building for Africa’s Diverse Markets: A Practical Approach Milton Tutu has spent the last five years weaving a career across three African capitals—Lagos, Kigali, and Nairobi—where he has been tirelessly building and redefining marketing systems. His journey reflects a broader trend: marketers increasingly tailor strategies to fit the unique rhythms of each market while maintaining…
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Google VP: AI Search Optimization and SEO Overlap—What It Means for Your Content
AI search optimization and traditional SEO: a shared foundation When Google’s Robby Stein says there is significant overlap between SEO and AI search optimization, it isn’t a warning that fundamentals are obsolete. It’s a reminder that the core aim remains the same: help users find the most relevant, trustworthy, and useful information. Google’s AI-driven search…