Tag: Device Protection


  • Apple Stores Introduce Ways to Prevent iPhone 17 Scratches

    Apple Stores Introduce Ways to Prevent iPhone 17 Scratches

    What sparked the new display measures As the iPhone 17 line rolled out, Apple Stores worldwide faced an unexpected challenge: keeping demo devices looking pristine while still showcasing them to customers. Observers noted that the back panels and camera housings on display units were especially prone to marks. An internal investigation attributed these blemishes to…

  • Apple Stores Roll Out Measures to Prevent iPhone 17 Scratches

    Apple Stores Roll Out Measures to Prevent iPhone 17 Scratches

    Global rollout of protective measures at Apple Stores In the wake of the iPhone 17 rollout, Apple Stores worldwide have started implementing new steps to keep demo units looking pristine. Reports from retail locations indicate that the backs and camera areas of the devices on display were susceptible to minor marks. Apple’s internal review pinpointed…