Tag: design systems
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Design is Not Neutral: How Great Products Are Shaped Long Before the Screen
Introduction: Design Beyond the Screen When people talk about great products, they often focus on the final interface—the screen you swipe, the button you tap, the colors that feel right. But design is not neutral, and it rarely begins with pixels. In this interview, Ahmad-Tijani Bashorun, a Senior Product designer, sheds light on how successful…
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Design is Not Neutral: Why Great Products Are Shaped Long Before the Screen
What it means for design to be more than a screen For years, the design conversation in tech has often fixated on the surface—the interface a user taps, swipes, or reads. But in practice, truly successful products are shaped long before a single pixel is drawn. They emerge from a holistic view of systems, where…
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Data Can Be Artful: Behind the Scenes of JKR’s Award-Winning Centersquare Identity
Introduction: When Data Meets Design In the world of data centers, the contract is long, dense, and technically precise. Yet the people behind the Centersquare identity—crafted by JKR—show that data can be artful. The award-winning branding isn’t just about logos or color palettes; it’s a deliberate exploration of how a data-centric business communicates reliability, scale,…