Tag: Cultural Ownership


  • Natural Algerian Argan: IShowSpeed Branding Heist

    Natural Algerian Argan: IShowSpeed Branding Heist

    Introduction: a digital controversy over a timeless symbol The phrase “Natural Algerian Argan” might seem like a straightforward product descriptor, but in online culture it has evolved into a flashpoint for branding, identity, and cultural ownership. This analysis examines how a high-profile livestream by IShowSpeed became a branding moment—one that many describe as a modern…

  • Natural Algerian Argan: How IShowSpeed’s Livestream Became a Branding Heist

    Natural Algerian Argan: How IShowSpeed’s Livestream Became a Branding Heist

    Introduction: A Brand, a Banner, and a Bottle In a digital era where online personalities can topple brands and reframe cultural artifacts, a single livestream can become a branding battleground. The case of Natural Algerian Argan and its rise on a high-profile livestream by YouTuber IShowSpeed has ignited discussions about ownership, authenticity, and the power…