Tag: Cultural Insight
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Xin Miếng – Gimme a Bite: KFC Vietnam Turns Cravings into a Cultural Cue
Turning a Simple Request into a Cultural Moment KFC Vietnam is redefining the way cravings are expressed with its latest campaign, Xin Miếng – Gimme a Bite. Created in collaboration with The Friday, the campaign reframes a familiar, almost instinctive gesture into a strategic advertising moment. In Vietnam, asking for a bite isn’t merely a…
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The Challenges of Learning German for the Romands
Understanding the Roots of Language Struggles The debate over language education in Switzerland has reignited, particularly concerning the teaching of French in the German-speaking cantons. Recently, there have been calls from Zurich and St. Gallen lawmakers to shift French education to secondary schools, raising concerns among French-speaking Romands about the future of multilingualism in Switzerland.…