Tag: cultural economy
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The Detty December Bubble: How Nigeria is Pricing Itself Out of a Billion-Dollar Cultural Economy
Overview: The Detty December Phenomenon Detty December started as a festive season in Nigeria where cities hum with concerts, parties, and pop-up experiences. What began as a cultural sprint for end-of-year celebration has evolved into a robust, money-spinning micro-economy. It is not a formal government blueprint; it’s a cultural movement that, if harnessed, could translate…
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The Detty December Bubble: How Nigeria Is Pricing Itself Out of a Billion-Dollar Cultural Economy
Introduction: The Detty December Phenomenon Detty December started as a spontaneous burst of end-of-year energy in Nigerian cities, evolving into a global cultural phenomenon. What began as a social media-driven invitation for parties, concerts, and nightlife in December has grown into a massive, multi-sector economic engine. This is not a government blueprint; it’s a market-led…