Tag: content strategy
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Warner Bros Rejects Paramount Takeover, Urges Shareholders Toward Netflix Offer
Warner Bros Signals Confidence in Netflix Offer as Paramount Bid Faces Pushback New York — In a move that continues to shape the strategic landscape of the entertainment industry, Warner Bros has again rejected a takeover bid from Paramount, this time urging shareholders to back the rival offer from Netflix. The saga underscores the intense…
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Warner Bros Rejects Paramount Takeover, Urges Shareholders to Favor Netflix Offer
Warner Bros Rebuffs Paramount Bid as Netflix Emerges as Preferred Offer In a move that reverberated through the media industry, Warner Bros. Discovery (or Warner Bros, depending on branding at the time) reiterated its rejection of a takeover approach from Paramount, Skydance’s parent company, and urged shareholders to favor a rival proposal from Netflix. The…
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The Unending 2026 TV Release Parade: Why Streamers Can’t Stop Announcing Dates
The 2026 Release Parade: A World Where Dates Drive Dialogue Every year, as studios shuffle green lights and streaming platforms chase relevance, one ritual remains constant: they announce release dates for 2026 shows long before production ends. The practice isn’t simply about PR; it’s a strategic play that shapes audience anticipation, talent negotiations, and the…
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Changing channels: UK streaming shifts as ad-supported plans overtake ad-free for the first time
UK streaming reaches a turning point The British television landscape is undergoing a notable transformation. For the first time, more UK streaming subscribers are choosing packages that include advertisements than those paying a premium for ad-free plans. This milestone signals a broader shift in viewing habits and how audiences value price, choice, and the streaming…
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How Critical Role Execs Built a Global Brand Beyond the Table
Behind the Brand: Leadership, Vision, and the Core Strategy When most people think of Critical Role, they picture a table, a group of players, and a live stream that feels like a tabletop fantasy brought to life. But the real engine behind Critical Role’s rise is not a single charismatic host—it’s the executive team that…
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Critical Role Execs Explain How They Built the Brand
Behind the Brand: The Leadership Edge at Critical Role When fans tune into a Critical Role livestream, they’re not just watching a game unfold. They’re witnessing a carefully crafted brand built by a team of executives who quietly steer the ship from behind the scenes. Ed Lopez and Ben Van Der Fluit, two of the…
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How Critical Role Built Its Brand: Insights from the Executives Behind the Studio
Introduction: The Hidden Architects of a Gaming Empire When fans think of Critical Role, they picture the eight friends at the table, the iconic dice, and the immersive storytelling. Yet the brains behind the brand’s meteoric rise aren’t usually on camera. Ed Lopez and Ben Van Der Fluit, two executives deeply involved in the studio’s…
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Can Ryan Tubridy Reboot on YouTube? A Look at the Late Late Star’s Digital Pivot
Introduction: A public pivot in the digital age When a high-profile broadcaster pivots from traditional television to a new digital home, the entire media ecosystem sits up and takes notice. Ryan Tubridy’s move toward YouTube after years at RTÉ and under intense public scrutiny has sparked questions about whether a familiar face can find a…
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Social Media Trends for 2026: A Charities Guide
Why 2026 Will Be Different for Charities on Social Media Social media has long been a powerful tool for charities, enabling organizations to share news, reach new audiences, and boost fundraising. As we move into 2026, platforms, audience behaviors, and technology are converging to create fresh opportunities and new challenges. This guide highlights the key…
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Your 2026 Rebrand: Tips & Topics For Your Best Year Yet
Why a 2026 Rebrand Matters January rebrands aren’t new, but they remain a powerful opportunity. A thoughtful refresh isn’t just about a new logo or color palette; it’s about recalibrating how you communicate your value to your audience. Whether you’re a business, a personal brand, or a creator, a deliberate rebrand can align your image…