Tag: consumer trust
-
Jeanswest under fire over alleged AI-driven ad campaign
Overview of the controversy The Australian denim retailer Jeanswest is facing scrutiny after social media and industry observers flagged inconsistencies in a recent advertising campaign, alleging that AI-generated content may have been used to craft visuals or messaging without clear disclosure. The allegations highlight a growing debate about the role of artificial intelligence in fashion…
-
Canada’s Grocery Code of Conduct Rolls Out With Buy-In From 5 Major Grocers
Canada’s Voluntary Grocery Code Goes Live Across the Supply Chain Canada’s voluntary grocery code of conduct is set to fully roll out, marking a significant step toward standardized, fair dealings between grocers, suppliers, wholesalers, and primary producers. With buy-in from five major Canadian grocers, the initiative aims to reduce friction points in the supply chain…
-
Campbell Soup Exec Accused of Describing Products as Food for ‘Poor People’ in Lawsuit
Overview of the Allegation A new lawsuit filed in Michigan accuses a Campbell Soup Company executive of referring to the company’s products as food for “poor people.” The allegations emerged from a dispute involving a former Campbell employee who says the comments were made during a conversation about the company’s consumer base and pricing strategy.…
-
StarHub’s We got you: A playful 5G Unlimited+ brand push reshaping Singapore connectivity
Introduction: A new brand platform for a connected Singapore StarHub has rolled out a bold new brand platform, “We got you,” created with TBWASingapore, as it launches its 5G Unlimited+ plans in Singapore. The campaign marks a shift from a product-centric message to a broader promise of connection, peace of mind, and reliable service in…