Tag: China-US market


  • Chinese Beverage Chains Challenge Starbucks in the US

    Chinese Beverage Chains Challenge Starbucks in the US

    Introduction: A New Wave in US Beverage Culture Starbucks has long been the dominant export of Western-style coffee culture in the United States. But in recent years, a rising tide of Chinese beverage brands has started to reshape the competitive landscape. From bubble tea specialists to hybrid coffee-tea concepts, Luckin Coffee, HeyTea, Chagee, and Mixue…