Tag: cheese pull
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Cheese Pull: Is It Saving Chain Restaurants Across America?
Introduction: The science of a viral moment In an era of short attention spans and crowded menus, certain food trends spread with the speed of a click. The “cheese pull”—a tantalizing, stretchy snapshot of melted cheese tethered to a sandwich or burger—has become more than a social media clip. For American chain restaurants grappling with…
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Is the Viral Cheese Pull Saving Chain Restaurants?
Introduction: A comforting trend in uncertain times The viral cheese pull has become more than a quirky food moment. In an era of rising costs and fluctuating discretionary spending, a stretchy, gooey bite can feel reassuring for diners and serve as free advertising for chain restaurants. But does it actually translate into sustained sales for…