Tag: CBT kernels
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Testing Theory-Enhanced Messaging to Promote COVID-19 Vaccination Among Adults: Randomized Controlled Trial
Overview Public health messaging remains a critical lever for increasing COVID-19 vaccination among adults. A recent randomized controlled trial evaluated two theory-informed messaging approaches—attitudinal inoculation and cognitive behavioral therapy (CBT) kernels—against standard public health messaging to determine if these brief, scalable interventions could raise vaccine uptake and willingness in a US adult population with prior…
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Testing Theory-Enhanced Messaging to Promote COVID-19 Vaccination Among Adults: An RCT Analysis
Overview Public health campaigns continue to seek effective ways to increase COVID-19 vaccination among adults. A recent randomized controlled trial tested two theory-informed messaging approaches—attitudinal inoculation and cognitive behavioral therapy (CBT) kernel messaging—against standard public health messaging to see which could elevate vaccine uptake or readiness. The study focused on adults in the United States…