Tag: Car Brand Loyalty
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Which Auto Brands Earn Buyer Loyalty? JD Power 2025 Findings
Overview: Loyalty Among Auto Buyers in 2025 The annual JD Power survey on auto brand loyalty shows a worrying trend: the overall willingness to repurchase the same brand after ownership has fallen to a historic low—less than 50% of owners say they would buy the same brand again. The downturn spans both premium and mainstream…
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Which Car Brands Do Buyers Keep Coming Back To in 2025?
2025 Loyalty Snapshot: The Big Takeaways New data from JD Power shows a notable drop in overall automotive loyalty, with less than half of owners willing to repurchase the same brand after finishing the life of their current vehicle. The trend underscores a tougher, more competitive landscape for automakers and a clear signal that in…
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Which Auto Brands Retain Buyers in 2025? J.D. Power Findings
Overview: Car Brand Loyalty Hits a Historic Low New insights from J.D. Power’s 2025 study reveal a striking trend in the US auto market: overall loyalty to a chosen car brand has slipped to historic lows, with less than half of owners willing to repurchase the same brand after their current vehicle reaches the end…