Tag: branding in horology


  • Connor Storrie: The Horological Influencer Putting IWC on the Map

    Connor Storrie: The Horological Influencer Putting IWC on the Map

    Introduction: A rising star redefines watch culture The world of luxury watches has long been slow to embrace the rapid-fire tempo of social media. Enter Connor Storrie, a 25-year-old breakout personality from Heated Rivalry who has become one of the most recognizable voices in modern horology. He’s not just wearing watches; he’s shaping the conversation…