Tag: branding
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Singapore Buzz: Wicked Premiere Tickets Spark Debate as Chick-fil-A’s Local Owner Bets on Chicken Breast for His Son
Singapore’s Wicked Premiere: A Ticket That Divides Opinions The global stop for the Wicked premiere in Asia drew massive attention in Singapore, with fans buzzing over a $93 ticket that promises a glimpse of the cast on the yellow carpet but not an actual movie screening. Hosted at Universal Studios Singapore in Resorts World Sentosa…
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Apple TV Rebrand: New Identity, Higher Price
Apple TV Rebrands, Dropping the Plus Sign The streaming world is buzzing as Apple quietly rebrands its flagship service. In a recent press release tied to the summer slate—specifically the upcoming release of F1: The Movie—the company announced that Apple TV+ is now simply Apple TV, accompanied by a “vibrant new identity.” For now, the…
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Ace of Clubs Bangkok: Banana Ad Wins Subculture Marketing
Introduction: A Fresh Take on a Classic Ritual In Bangkok, a new kind of tennis club made its debut not with a splashy media buy, but with a thoughtful nod to a well-loved player ritual. Ace of Clubs Bangkok, Thailand’s first full-service tennis community, partnered with Flash Bomber to craft The Banana Ad—a witty, culturally…
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Banana Ad: Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Spin on Club Launches When a new concept enters a city’s sports scene, every detail matters. Flash Bomber Bangkok seized the moment with a clever, culturally tuned campaign for Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Rather than rely on conventional ads, the agency tapped into shared rituals among tennis…
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The Banana Ad: Flash Bomber’s Subculture Marketing for Ace of Clubs Bangkok
Introduction: A Fresh Take on Launch Marketing When a niche community needs to be invited into a new space, the best campaigns resonate by speaking the language of that community. Flash Bomber Bangkok understood this intuitively as it helped launch Ace of Clubs Bangkok, Thailand’s first full-service tennis community. Instead of relying on traditional media,…
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Puopolo Embraces Slowness In ‘Made Slow’ Rebrand Via 10 Feet Tall
Puopolo Introduces a Slower Pace in Made Slow Rebrand Artisan salumi maker Puopolo has launched a bold rebrand titled Made Slow, crafted in collaboration with 10 Feet Tall. The refreshed brand position shifts the spotlight to patience, precision, and the time-honored craft behind every slice of Puopolo’s handcrafted salumi. Debuting across BVOD, digital, out-of-home, and…
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Its Your Business: Pivot Toward the Fine Art Side
Why it’s time to pivot toward the fine art side After more than 15 years of writing this column, a shift is on the horizon. The market has evolved, technologies have accelerated, and a growing number of creators and entrepreneurs are rethinking how they express value. Pivoting toward the fine art side of a business…
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Its Your Business: Pivot to Fine Art and New Opportunities
Introduction: It’s time to pivot and pursue the fine art path After more than 15 years of writing this column, a long-held question about pivoting your business has evolved into a personal decision: focus on the fine art side of the enterprise. The industry’s marketing shifts are many, yet some fundamentals endure. A clear communications…
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Its your business: It’s time for me to pivot
Time for a Pivot: Turning a Long-Running Column into a Fine Art Opportunity After more than 15 years and 84,000 words of business wisdom, I’m choosing a new direction: focusing on the fine art side of my enterprise. This pivot isn’t a step back; it’s a deliberate shift toward what I love most—creating and presenting…
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New Google Gradient G Logo: What It Symbolizes for the AI Era
Google’s New Gradient G Logo marks a branding shift In a move signaling a broad brand evolution, Google introduces a new gradient interpretation of its iconic emblem. The update preserves the familiar four-color palette—blue, red, yellow, and green—yet presents them as a single, flowing gradient rather than four distinct blocks. This design choice aligns with…