Tag: Brand Strategy
-
How Netflix is Betting on Virtual Reality, Mini-Golf and Selfies
Netflix’s Experiential Gamble When a streaming giant ventures into physical spaces, it signals a broader strategy to convert viewers into active participants. Netflix is rolling out immersive experiences that blend virtual reality, playful activities, and photo-friendly moments. The aim is simple: deepen fan engagement, create shareable moments, and turn the Netflix brand into a multi-sensory…
-
TikTok Shop Now Rivaling eBay: What This Means for Sellers, Buyers, and the Future of Social Commerce
How TikTok Shop reached eBay-scale momentum The social commerce landscape is shifting as TikTok Shop expands toward eBay-like scale, signaling a major shift in how millions discover, buy, and trust products. Once known primarily for short-form videos and viral trends, TikTok is now a powerful marketplace with logistics, seller tools, and consumer data that rival…
-
Diageo mulls RCB sale in strategic review and potential exit
Diageo launches strategic review for RCB stake Diageo, the global beverages giant behind several iconic brands and the owner of the Royal Challengers Bangalore (RCB) teams in both the Indian Premier League (IPL) and the Women’s Premier League (WPL), has initiated a formal strategic review of its stake in the cricket franchise. The process signals…
-
Milton Tutu on Building for African Markets: Lessons from Lagos to Nairobi
Building for Africa’s Diverse Markets: A Practical Approach Milton Tutu has spent the last five years weaving a career across three African capitals—Lagos, Kigali, and Nairobi—where he has been tirelessly building and redefining marketing systems. His journey reflects a broader trend: marketers increasingly tailor strategies to fit the unique rhythms of each market while maintaining…
-
Milton Tutu: Building Marketing Systems for Africa’s Dynamic Markets
Introduction: A Global Tale in Africa’s Markets In the last five years, Milton Tutu has redefined what it means to build marketing systems across Africa. From Lagos’s pulsing business districts to Kigali’s calm, tree-lined avenues, and now Nairobi’s fast-paced commercial lanes, Tutu has stitched together a blueprint for marketing that speaks to local realities while…
-
Actor Reveals Sydney Sweeney’s Reaction To AE Ad Backlash
New Details Emerge About the AE Campaign Backlash The fashion campaign that placed Sydney Sweeney at the center of a social media firestorm continues to spark conversations across entertainment and advertising circles. In July, American Eagle’s marketing push featuring Sweeney drew sharp criticism, with some viewers arguing that the campaign’s messaging and visual style missed…
-
Snapchat Takes Center Stage at Advertising Week New York 2025: The Power of Chat and Sponsored Snaps
Introduction: A New Era at Advertising Week New York 2025 Advertising Week New York 2025 is shaping up as a turning point for how brands connect with people online. This year, Snapchat places its most distinctive space—Chat—at the center of the conversation. As platforms compete for attention in endless feeds, Snapchat emphasizes intimate, authentic conversations…