Tag: Brand Strategy
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When Brand Meets Blood: Inside the Business of Being a Beckham
Introduction: The Beckham Brand in the Spotlight When brand meets blood, the line between personal life and public image blurs in the glare of global fame. The Beckham name has long stood for more than football or fashion—it’s a carefully curated ecosystem of endorsements, media appearances, and cultural resonance. This analysis looks at how a…
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Navigating Tomorrow: How Acqua di Parma’s CEO Shapes the Future of Fragrance
The Quiet Revolution at a Timeless House For 110 years, Acqua di Parma stood apart in the fragrance world. The Italian house built its reputation on refined classical scents, elegant packaging, and a story that whispered luxury rather than shouted it. Now, as the fragrance industry faces shifting consumer expectations, accelerating digital channels, and a…
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Marabou’s Classic Marketing: A Look at Timeless Chocolate Branding
Introduction: A Legacy of Chocolate Marketing Mastery Marabou, a beloved name in Nordic chocolate, has long stood for more than just sweet confectionery. It represents a strategic approach to marketing that blends heritage, creativity, and modern media discipline. At the helm of this enduring legacy is Helene Moland Daly, whose nearly three-decade career in media…
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Continued Growth for Performance Cars: BMW M GmbH Marks 14th Consecutive Record Year
BMW M GmbH Achieves 14th Consecutive Record Year BMW M GmbH, the Munich-based specialist in high-performance automobiles, has announced another milestone in 2025: a 14th straight year of record sales. The consistently strong demand for BMW M vehicles underscores the enduring appeal of performance-focused engineering and the brand’s ability to translate engineering prowess into repeatable…
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ADVAN Announces Africa Marketing Excellence Awards 2026: Nigeria to Shine on the Continental Stage
ADVAN Sets the Stage for Continental Recognition The Advertisers Association of Nigeria (ADVAN) has confirmed March 28, 2026, as the date for the next edition of the Africa Marketing Excellence Awards. This milestone event promises to spotlight Nigeria’s vibrant advertising and marketing ecosystem while elevating the country’s standing across the African continent. As the industry…
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How Critical Role Built Its Brand: Insights from the Executives Behind the Studio
Introduction: The Hidden Architects of a Gaming Empire When fans think of Critical Role, they picture the eight friends at the table, the iconic dice, and the immersive storytelling. Yet the brains behind the brand’s meteoric rise aren’t usually on camera. Ed Lopez and Ben Van Der Fluit, two executives deeply involved in the studio’s…
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How Hallmark Built a Holiday Media Empire, Complete with Cruises
Introduction: A Seasonal Juggernaut The holiday season has become Hallmark’s Super Bowl. Each year, the brand schedules a cornucopia of original programming that turns living rooms into festive stages. With a calendar packed with 80 hours of holiday-themed content—ranging from unscripted and scripted series to specials and, of course, a slate of original movies—Hallmark has…
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Your 2026 Rebrand: Tips & Topics For Your Best Year Yet
Why a 2026 Rebrand Matters January rebrands aren’t new, but they remain a powerful opportunity. A thoughtful refresh isn’t just about a new logo or color palette; it’s about recalibrating how you communicate your value to your audience. Whether you’re a business, a personal brand, or a creator, a deliberate rebrand can align your image…
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Explorers Club: Scaling with Intention and Designing for the Brave
Introduction: A Studio That Scales with Purpose In under two years, Explorers Club has evolved from a fresh creative idea into a global studio shaping culture for major brands. Co-founders Ayo Fagbemi and Aaron Skipper have built more than a production house; they’ve established a framework for growth that centers intent, bravery, and collaborative culture.…
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StarHub Debuts ‘We Got You’ Brand for 5G Unlimited+
Overview of StarHub’s New Brand Push Singapore’s StarHub is refreshing its brand narrative with a new platform called “We got you,” developed in collaboration with TBWA/ Singapore. The campaign arrives alongside the launch of StarHub’s 5G Unlimited+ plans, signaling a strategic shift from pure connectivity to a broader promise of peace of mind for customers.…