Tag: Brand identity
-
Infineum Unveils Bold New Brand Identity and Tagline: Formulating Tomorrow Together
Infineum Introduces a Bold Brand Evolution Infineum, a global leader in specialty chemicals, has rolled out a refreshed brand identity that includes a reimagined logo and the new tagline “Formulating tomorrow together.” The update signals more than a visual refresh; it marks a deliberate shift toward deeper collaboration, sustainability, and customer-focused innovation across its global…
-
ATP unveils evolved logo and brand identity ahead of 2026 season
Introduction: A refreshed symbol for a digital era The Association of Tennis Professionals (ATP) has introduced the latest evolution of its iconic logo, marking the sixth redesign in its 54-year history. The refreshed emblem aims to capture the sport’s dynamic energy while ensuring versatility across digital platforms, broadcast graphics, merchandise, and fan experiences as the…
-
ATP Unveils Evolved Logo and Brand Identity Ahead of 2026 Season
Introduction: A Modern Step Forward for the ATP The ATP has introduced its sixth logo in the 54-year history of the association, announcing a refreshed brand identity crafted for the digital age. The evolution of the ATP logo emphasizes versatility across platforms, products, and media while preserving the core heritage of the tour. As tennis…
-
New Google Gradient G Logo Signals AI-Era Brand Evolution
What’s Behind Google’s New Gradient G Logo Google has long used a four-color reference emblem for its identity, with distinct blocks of blue, red, yellow, and green. The latest update preserves the familiar color palette but reimagines it as a flowing gradient, where the colors blend into a bright, dynamic mark. This redesign marks a…
-
New Google Logo: What the Updated Gradient G Icon Signifies
Overview: Google’s new gradient G logo Google has rolled out a refreshed visual identity, introducing a gradient version of the familiar four-color G. The updated mark preserves the brand’s blue, red, yellow, and green palette but presents it as a flowing gradient rather than four rigid blocks. The change is framed as a strategic move…
-
Suzuki Unveils Flat-Silver Logo Amid Global Brand Refresh
Overview: A Historic Logo Shift In a milestone move, Suzuki Motor Corporation has unveiled its first major logo update in more than two decades. The reimagined emblem arrives ahead of the Japan Mobility Show, underscoring a broader strategy to revitalize the brand’s identity across vehicles, digital interfaces, and consumer touchpoints. For Maruti Suzuki, India’s largest…