Tag: Brand Campaigns
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Marabou’s Classic Marketing: A Legacy of Chocolate Brand Excellence
Introduction: A Legacy of Classic Marketing in the Chocolate World Marabou, a staple name in Scandinavian chocolate, has long been associated with campaigns that blend warmth, whimsy, and reliable taste. Behind these enduring brand touchpoints is a strategy framework guided by seasoned professionals who understand how to reach audiences across the marketing spectrum. In recent…
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Xin Miếng – Gimme a Bite: KFC Vietnam Turns Cravings into a Cultural Cue
Turning a Simple Request into a Cultural Moment KFC Vietnam is redefining the way cravings are expressed with its latest campaign, Xin Miếng – Gimme a Bite. Created in collaboration with The Friday, the campaign reframes a familiar, almost instinctive gesture into a strategic advertising moment. In Vietnam, asking for a bite isn’t merely a…
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Xin Miếng – Gimme a Bite: How KFC Vietnam Scores with Craving-Driven OOH
Overview: Turning a Common Gesture into Brand Intent KFC Vietnam embarks on a playful yet resonant campaign that reframes the simple act of asking for a bite into a cultural shorthand. With the campaign tagline “Xin Miếng” (Gimme a Bite), the fast-food giant collaborates with creative agency The Friday to transform a habitual gesture into…