Tag: brand building
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Curves and Courage: Sinéad O’Brien on Building a Brand That Empowers Others
From the margins to the mainstream In the early 2000s, Sinéad O’Brien was navigating the fashion world as one of the few plus-size models in Ireland. The label “plus-size” itself felt misnamed and demeaning to her, a sentiment she carries with her as she builds a brand dedicated to empowerment and practical support for others…
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Curves and Courage: Sinéad O’Brien Builds a Brand That Empowers Others
From Runways to Real Life: The Drive Behind a Purposeful Brand When Sinéad O’Brien looks back at her early modelling days in Ireland, she recalls a world where “plus-size” was a label that felt more limiting than aspirational. She stood at UK dress sizes 16 to 18, often sidelined in shoots and fittings, with choices…