Tag: attendee experience
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The Rise of Trade Show Tech Chiefs: Why CDOs and CTOs Are Redefining Exhibitions
Overview: A New Executive Layer for Trade Shows The trade show industry is undergoing a seismic shift as organizers increasingly appoint Chief Digital Officers (CDOs) and Chief Technology Officers (CTOs). These technology-focused leaders are moving beyond back-end IT tasks to become strategic drivers of attendee engagement, data intelligence, and monetization. The emergence of trade show…
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The Rise of Trade Show Tech Chiefs
Introduction: A New Era at the Executive Table The trade show industry is undergoing a fundamental shift, propelled not by product launches on the show floor alone, but by strategic leadership in the executive suite. More organizers are appointing Chief Digital Officers (CDOs) and Chief Technology Officers (CTOs) to steer digital strategy, data-driven decision making,…