Tag: AR/VR
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Apple Slashes Vision Pro Ad Budget as Demand Weighs on AR Strategy
Apple Recalibrates Marketing for Vision Pro Amid Weaker-Than-Expected Demand Apple has taken a decisive step to align its marketing and sales strategy for the Vision Pro, its flagship mixed reality headset, with emerging demand realities. Facing lower-than-anticipated consumer uptake, the tech giant announced a substantial reduction in its advertising budget for the Vision Pro. The…
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Apple Cuts Vision Pro Advertising Budget as Sales Lag
Overview: Apple scales back Vision Pro advertising Apple Inc. has sharply reduced its advertising expenditure for the Vision Pro mixed reality headset following weaker-than-expected consumer demand. The move, announced amid a broader review of the product’s market performance, signals a strategic pivot as the company recalibrates its near-term AR/VR go-to-market plan. While Apple previously leaned…
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The Best Products of CES 2025: Where Are They Now?
The big question after CES 2025 CES 2025 in Las Vegas showcased a wave of bold ideas and bolder promises. A year later, the tech landscape has sifted through hype and into real-world viability. We revisit the standout products that drew crowds, announced ambitious timelines, and began their journeys from prototype floors to consumer shelves,…
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ICYMI: This Week’s 7 Biggest Tech News Moments, From IKEA’s 21 Smart Gadgets to the Samsung Galaxy XR Review
This Week’s Top Tech Moments in Quick-Fire Form From smart home revolutions to immersive wearables, the past seven days delivered a mix of consumer gadgets, industry shifts, and big product reviews. Here’s our concise look at the seven biggest tech stories you might have missed, each shaping how we live, work, and play with technology.…
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Seven Big Tech Moments This Week: IKEA’s 21 New Smart Home Gadgets and the Samsung Galaxy XR Review
Intro: A Week of Big Tech News This week was packed with major tech developments, from a bold push into the smart home by IKEA to a high-profile review of Samsung’s Galaxy XR headset. Alongside Black Friday momentum, the week delivered product launches, hands-on impressions, and market-shaping debates about the future of home automation, augmented…
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Apple M5 Inbound: iPad Pro, Vision Pro, and 14-Inch MacBook Pro Get Upgrades
Apple M5 Unveiled: A New Era for iPad Pro, Vision Pro, and MacBook Pro Apple has fired a clear shot across the bow of performance expectations with the reveal of the M5 processor, the latest chip in its silicon family. While not yet a standalone product line, the M5 serves as the engine for multiple…
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AirPods Pro H3 Chip in Development; AI AirPods 5 Emerging
New H3 Chip on the Horizon for AirPods Pro Apple is reportedly accelerating work on the next generation of AirPods Pro, featuring an upgraded H3 chip designed to enhance audio quality and dramatically reduce latency. The move marks a substantial leap from the H2 processor currently powering the AirPods Pro 3 and AirPods 4, which…
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TDK Announces Ultra-Precise TMR Sensors for Next-Gen Gaming Gear
TDK Expands Its Custom Sensing Suite for High-Performance Gaming TDK Corporation has unveiled a new line of tunnel magnetoresistance (TMR) sensors as part of its expanding custom sensing solutions for gaming devices. The introduction targets developers and manufacturers seeking the ultimate edge in speed, precision, and power efficiency across a full spectrum of gaming gear,…
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Apple Vision Pro Dual Knit Band Could Redefine Comfort
The Dual Knit Band: a hybrid solution for comfort Since the Apple Vision Pro debuted, comfort and weight distribution have been two of the headset’s most persistent talking points. With long sessions in mind—whether for work, entertainment, or immersive meetings—users have pressed for solutions that reduce forehead pressure and general fatigue. In this context, whispers…
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Dual Knit Band: Apple Vision Pro Comfort Strap Upgrade
New strap on the horizon for Apple Vision Pro? The Apple Vision Pro, since its debut, has sparked plenty of discussion about its weight and comfort during long sessions. As users have pressed for improvements, the company appears to be listening. A recent leak points to a new accessory in development: a strap intriguingly named…