Tag: Appfigures
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App downloads fall in 2025 as consumer spending hits $156B
Overview: Downloads Decline, Spending Surges 2025 marked a paradox for the mobile app industry. Global app downloads stagnated for a fifth consecutive year, even as consumer spending surged to nearly $156 billion. The divergence underscores a shift in how people interact with apps: fewer new downloads, but deeper engagement and higher spend from existing users.…
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Subscription Momentum Lifts App Revenues as Downloads Dip in 2025
Introduction: A Diverging Trend in the App Market 2025 delivered a clear split in the mobile app landscape. While downloads continued to decline for the fifth consecutive year, consumer spending on apps surged to nearly $156 billion. The shift underscores how the subscription economy is reshaping revenue models, helping developers monetize active users even as…
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App Downloads Decline, Spending Surges in 2025: Why the Subscription Economy Won
Overview: Downloads Down, Spending Up In 2025, the mobile app ecosystem faced a paradox: downloads continued to shrink for the fifth consecutive year, yet consumer spending reached a staggering $156 billion. This divergence underscores a shift from acquiring apps to investing in ongoing experiences, conveniences, and value through subscriptions and in-app purchases. The latest data…
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OpenAI Tops US App Store with Sora and ChatGPT: Viral Apps Reshape Mobile AI
OpenAI’s Rapid Rise on the US App Store OpenAI has achieved a notable milestone: two of its apps sit at the top of the free charts in the United States. The company’s ascent isn’t just about download numbers; it signals a growing engagement and visibility that could redefine how people interact with AI on mobile…