Tag: Aldi


  • Morrisons’ middle-aisle fightback: a new push against Lidl and Aldi

    Morrisons’ middle-aisle fightback: a new push against Lidl and Aldi

    Morrisons’ mid-aisle strategy aims to close the gap British grocer Morrisons has signalled a sharper focus on its middle-aisle offer as it seeks to compete more effectively with discount rivals Lidl and Aldi. While Marcus Baitiéh spoke optimistically about Christmas performance, the underlying challenge remains: capturing more shoppers and winning share in a market where…

  • Morrisons Launches a ‘Middle-Aisle’ Fightback Against Lidl and Aldi

    Morrisons Launches a ‘Middle-Aisle’ Fightback Against Lidl and Aldi

    Introduction: A bold strategy in a tight market Morrisons has unveiled a targeted strategy to reclaim ground in the fiercely competitive UK grocery sector, focusing on the middle-aisle with a mix of price cuts, expanded product ranges, and sharper promotions. As discounters Lidl and Aldi continue to pressure traditional supermarkets on price, Morrisons is betting…

  • Morrisons Relaunches ‘Middle-Aisle’ Fightback Against Lidl and Aldi

    Morrisons Relaunches ‘Middle-Aisle’ Fightback Against Lidl and Aldi

    Introduction: Morrisons bets on the middle aisles to win back shoppers British supermarket Morrisons has signalled a renewed push to reclaim ground from discount rivals Lidl and Aldi by doubling down on its middle-aisle strategy. While the latest Christmas sales update showed a mixed picture, executives suggest that the real battle is being fought not…

  • Bulk supermarkets beat Aldi as shoppers pinch

    Bulk supermarkets beat Aldi as shoppers pinch

    Australians turn to bulk retailers as the cost of living bites A wave of cost-conscious shoppers is steering more Australians toward bulk grocery retailers, a shift that’s helping certain chains out-earn the discount giant Aldi. As households tighten budgets, the appeal of buying in larger quantities for lower unit prices becomes increasingly evident. The trend…

  • Bulk supermarkets surge as Aussies hunt savings, out-earning Aldi amid price pinch

    Bulk supermarkets surge as Aussies hunt savings, out-earning Aldi amid price pinch

    Overview Australian shoppers are tightening belts in the face of rising living costs, and bulk supermarkets are reaping the rewards. Recent figures show a prominent bulk retailer outperforming Aldi on earnings as households seek cheaper, larger-quantity options to stretch each dollar. The shift underscores how price sensitivity and changing shopping habits are reshaping Australia’s grocery…

  • Bulk supermarkets beat Aldi as shoppers tighten belts

    Bulk supermarkets beat Aldi as shoppers tighten belts

    Australian shoppers turn to bulk stores amid mounting price pressures Australian households are increasingly turning to bulk supermarket chains as they cope with rising grocery costs. A new trend has emerged where bulk retailers, which traditionally focused on value for larger purchases, are out-earning discount giant Aldi in key markets. The shift signals a broader…

  • Aldi Tops Choice as Cheapest Christmas Groceries Amid Price-Gouging Crackdown

    Aldi Tops Choice as Cheapest Christmas Groceries Amid Price-Gouging Crackdown

    Aldi Emerges as the Cheapest Christmas Groceries Destination As households prepare for the festive season, a recent report from the consumer advocacy group Choice highlights a striking fact: Aldi is currently the most affordable option for Christmas groceries. The quarterly price survey, which tracks a wide range of holiday staples across major supermarkets, shows a…

  • Aldi Joins Lidl in Bread Price Cuts as Grocery War Heats Up

    Aldi Joins Lidl in Bread Price Cuts as Grocery War Heats Up

    The Growing Bread Price War: Aldi Steps In The perception of a tightening grocery market crisis for shoppers could be turning into a real relief for everyday bread buyers. After Lidl unveiled a series of price cuts on sliced pan loaves, Aldi has announced matching reductions that push the sector toward a broader, supermarket-wide price…

  • Aldi Joins Lidl in Bread Price War: Sharp Cuts Across Everyday Loaves

    Aldi Joins Lidl in Bread Price War: Sharp Cuts Across Everyday Loaves

    Aldi Joins Lidl in Bread Price Cuts, Sparking a Shopper-Friendly War The discount grocery sector is heating up as Aldi announced new price reductions on its bread range, following Lidl’s earlier cuts. The synchronized move marks a clear escalation in a price war that consumers have welcomed but retailers will be watching closely for impact…

  • Hopes Rise for Bread Price War as Aldi and Lidl Slash Costs

    Hopes Rise for Bread Price War as Aldi and Lidl Slash Costs

    The Beginning of a Price War Shoppers could be in for a substantial saving as two European grocery giants, Aldi and Lidl, intensify their price-cutting strategies. Both retailers have begun cutting the cost of staple bread items, signaling a broader move that could reshape how much households spend on everyday loaves. By lowering prices on…