Tag: AI marketing
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Share A Coke: Personalisation made charmingly low-tech in the age of AI
Personalisation in the Spotlight: Why Share A Coke Still Charms In a marketplace crowded with algorithms and AI-driven experiences, a humble bottle cap and a name on a bottle still have surprising power. Share A Coke, the iconic campaign that began as a simple idea to spark connections, remains a thriving touchpoint for brands looking…
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Nissan and Infobip Drive 200% Engagement Boost with AI-Driven WhatsApp Campaign
Introduction: A New Era in Customer Engagement In a bold move to redefine how brands connect with customers, Nissan joined forces with Infobip to launch a pioneering AI-driven WhatsApp campaign. The collaboration, described as a first-of-its-kind Agentic AI initiative, leverages Infobip’s global cloud communications platform to deliver more responsive, personalized, and timely conversations with potential…