Tag: Advertising
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Bestads Best of the Week: Olga Basha’s New Jeans Leads TV Winners, Reviewed by Justin Joshua
Overview: A Week of Standout Advertising The Bestads Best of the Week offers a curated snapshot of the world’s strongest advertising across media. This edition features a guest judgment from Justin Joshua, Global Creative Specialist/Lead at The LEGO Group, who lends his expertise from a leading consumer brand perspective. The result is a thoughtful mix…
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Apple Harvests Demand — And Picks This Fight With Meta and Google
Apple Harvests Demand and the Tech Rivalry In a year where platform economics are tightening, Apple is pivoting from steady product shipments to a strategic push that expands its influence over digital advertising and platform governance. The company’s latest moves show a deliberate effort to harvest demand—not just for iPhones and services, but for a…
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Apple Expands Its Demand: The Fresh Clash with Meta and Google
Apple’s New Push: Demand Expansion Meets a Rivalry Sparked by Ads and AI Apple is signaling a more demanding stance in the tech ecosystem, specifically in how it negotiates with advertising giants and data-driven platforms. The move comes as the company intensifies its focus on privacy, services, and AI-powered innovations, positioning itself as a counterweight…
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Apple Harvests Demand and Expands Battle with Meta and Google
Apple Harvests Demand as It Expands Its Battle with Meta and Google Apple is ramping up efforts to harvest demand and recalibrate its position in digital advertising, signaling a broader strategy that could reshape how apps reach customers. As the tech landscape tightens around privacy, platform control, and data usage, the iPhone maker is increasingly…
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Creativity Needs a Pulse: The Sarah Laird Interview
Why Creativity Still Needs a Pulse In a world where AI can churn out content in minutes, the human spark remains the heartbeat of great storytelling. The m25 Producers-led Network Founders Series shines a spotlight on the people who propel productions from idea to impact. This chapter centers on Sarah Laird, CEO and founder of…
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Portfolio Night Singapore Returns on November 4: Mentorship for Emerging Creatives
Overview: A global rite of passage for aspiring creatives Portfolio Night, the world’s largest advertising portfolio review program, returns to Singapore on Tuesday, November 4. Hosted by Leo Singapore at its Beach Road headquarters, the event provides a critical platform for the country’s next generation of designers, strategists, copywriters, and art directors to present their…
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Portfolio Night Singapore Returns on November 4
Portfolio Night Singapore Returns: A Night of Mentorship and Talent Singapore’s creative scene is set to glow again as Leo Singapore hosts The One Club for Creativity’s annual Portfolio Night on November 4. This milestone event, returning to the city’s Beach Road headquarters, champions emergent talent and offers a platform for budding designers, copywriters, art…
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LeBron James Teases ‘Second Decision’ Stoking Retirement or Major Ad Sprint
Overview: A 10-Second Clue Sparks a Media Frenzy LeBron James has once again turned the NBA world on its head with a cryptic 10-second social media clip. The video features James walking toward a chair across from an interviewer on a basketball court, paired with the ominous phrase “The decision of all decisions.” With a…
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Pinterest Presents: Top of Search Ads and New Shopping Tools
Pinterest is pushing further into commerce at its recent global advertiser event, Pinterest Presents. The company announced a set of new features designed to bridge online inspiration with real-world purchases and give brands new ways to capture shopper intent. Top of Search ads go global A cornerstone of the update is the Top of Search…
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Pinterest’s Top-of-Search Ads: Turning Inspiration into Purchases
Top-of-Search Ads: A new header in Pinterest discovery During Pinterest Presents, the platform unveiled several major updates designed to better connect user inspiration with real-world purchases. The centerpiece is the top-of-search ad format, now being tested worldwide in all markets where Pinterest ads are available. These ads appear among the top ten search results, a…