Tag: advertising budget
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Apple Cuts Vision Pro Advertising Budget Amid Weak Sales
Apple Signals a Strategic Pivot by Reducing Vision Pro Advertising Apple Inc. has significantly trimmed its advertising budget for the Vision Pro mixed reality headset, a move driven by weaker-than-expected consumer demand. The decision, reported by industry sources and confirmed by insiders, marks a notable shift in how the tech giant plans to marshal resources…
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Apple Cuts Vision Pro Advertising Budget as Sales Lag
Overview: Apple scales back Vision Pro advertising Apple Inc. has sharply reduced its advertising expenditure for the Vision Pro mixed reality headset following weaker-than-expected consumer demand. The move, announced amid a broader review of the product’s market performance, signals a strategic pivot as the company recalibrates its near-term AR/VR go-to-market plan. While Apple previously leaned…