Tag: Advertising
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Share A Coke: Personalisation made charmingly low-tech in the age of AI
Personalisation in the Spotlight: Why Share A Coke Still Charms In a marketplace crowded with algorithms and AI-driven experiences, a humble bottle cap and a name on a bottle still have surprising power. Share A Coke, the iconic campaign that began as a simple idea to spark connections, remains a thriving touchpoint for brands looking…
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ADVAN Sets March 28, 2026 for African Marketing Excellence Awards Flagship Event
ADVAN Announces 2026 African Marketing Excellence Awards Date The Advertisers Association of Nigeria (ADVAN) has confirmed March 28, 2026, as the date for the next edition of the African Marketing Excellence Awards. This continental event, rooted in Nigeria’s vibrant advertising and marketing ecosystem, is positioned to shine a spotlight on the best campaigns, agencies, and…
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Changing channels: TV streaming at turning point as most UK subscribers opt for ads
Headline moment for British TV: ads rise to the top The landscape of UK streaming is undergoing a dramatic shift. For the first time, more British households have signed up for ad-supported streaming packages than for higher-priced, ad-free plans. This milestone marks a turning point in how Britons access television and reflects broader changes in…
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Changing channels: UK streaming shifts as ad-supported plans overtake ad-free for the first time
UK streaming reaches a turning point The British television landscape is undergoing a notable transformation. For the first time, more UK streaming subscribers are choosing packages that include advertisements than those paying a premium for ad-free plans. This milestone signals a broader shift in viewing habits and how audiences value price, choice, and the streaming…
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ByteDance Profit 2025: TikTok Parent Targets $50B
ByteDance Profit 2025: A record outlook for a tech empire ByteDance, the Beijing-based owner of TikTok, is projected to reach about $50 billion in net profit in 2025, according to recent market analyses and industry insiders. The figure, if realized, would mark a dramatic leap from prior years and underscore ByteDance’s evolution from a short-video…
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Simba Customers Angered as Long Weekend Promotion Ends Without Deals in Singapore Telecom History
Introduction: A Promotion That Backfired What was billed as Simba Telecom’s “best deal in Singapore telecom history” turned into a sour experience for many of the company’s loyal customers. As part of its fifth birthday celebrations, Simba rolled out a weekend promotion intended to reward subscribers with massive discounts and exclusive bundles. The reality, however,…
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Lobby to curb junk food ads targeting children gains momentum in Kenya
Growing push to curb child-focused junk food advertising A health rights lobby in Kenya is intensifying its campaign to hold advertisers of high-sugar snacks and junk foods accountable for campaigns aimed at children. The effort, led by the Kenya Legal & Ethical Issues Network on HIV and AIDS (KELIN), seeks to shield young audiences from…
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National Bank’s The Investment Issue: Closing the Gender Investing Gap with Purpose-Driven Campaigns
Overview: A Campaign with Purpose National Bank of Canada’s The Investment Issue is more than a marketing campaign. It is a purpose-driven initiative designed to address a persistent problem: the gender investing gap. By blending financial education, practical tools, and a bold narrative, the campaign reframes investing as an accessible, essential pursuit for everyone, regardless…
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UK gambling firms spent £2bn on advertising last year, sparking tax calls and concern
Overview: a £2bn advertising boom in Britain’s gambling sector British gambling companies spent what critics are calling an “astronomic” £2 billion on advertising and marketing in the previous year. This figure highlights a surging drive to attract players across a range of platforms, from bookmakers and online casinos to slot machines in retail venues. The…
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UK Gambling Firms Spend Astronomic £2bn on Advertising Last Year
Record Advertising Spend Highlights Market Pressure Gambling companies in the United Kingdom poured an astronomic sum into advertising and marketing last year, with estimates placing the total around £2 billion. The figure underscores how intensely the sector competes for customers, fuelled by a mix of online platforms, bookmakers, and traditional betting shops expanding their reach…