RTG Sparks Urban Hospitality Revival in Harare
The Rainbow Tourism Group (RTG) has kicked off a new era of urban hospitality revival in Harare with the reopening of the New Ambassador Hotel after a significant refurbishment. The US$500,000 upgrade modernises one of the city’s most recognizable downtown landmarks and underscores RTG’s commitment to elevating the standard of hospitality across Zimbabwe’s capital.
Situated in the heart of central Harare, the New Ambassador Hotel has long been a focal point for business travellers, diplomats, and locals seeking a convenient and comfortable stay. The renovation balances contemporary design with the establishment’s heritage, delivering enhanced guest experiences while preserving its iconic presence in the city’s skyline. This upgrade aligns with RTG’s broader strategy to revitalise urban centres and boost domestic tourism.
What the Refurbishment Includes
Details shared by RTG indicate a comprehensive refresh across guest rooms, public spaces, and back-end systems. The upgrade focuses on:
- Modern, energy-efficient interiors that increase comfort without sacrificing the hotel’s classic charm.
- Upgraded lighting, climate control, and noise mitigation to ensure a more relaxing stay for guests.
- Redesigned lobbies and dining areas that offer a warm, inviting atmosphere for meetings and social occasions.
- Enhanced safety and service standards, reflecting RTG’s emphasis on reliable hospitality in volatile markets.
Why This Matters for Harare and Zimbabwe
The New Ambassador’s refurbishment is more than cosmetic—it signals a broader push to boost Harare’s competitiveness as a regional business hub. By modernising a downtown property, RTG demonstrates confidence in Zimbabwe’s urban hospitality sector and its ability to attract domestic and international visitors alike. The upgrade also creates opportunities for local suppliers, contractors, and hospitality professionals, contributing to job creation and skill development in the city.
Urban hospitality revival is particularly important in markets like Harare, where travellers seek efficient amenities, reliable connectivity, and a curated local experience. RTG’s approach with the New Ambassador blends practical convenience with a touch of contemporary elegance, offering guests a comfortable base from which to explore the city’s cultural and commercial offerings.
RTG’s Broader Strategy
RTG has long positioned itself as a leading player in Zimbabwe’s tourism landscape, with a portfolio that includes several properties across the region. The company’s investment in Harare’s central hotel demonstrates a strategic focus on urban-centre properties that can support business tourism, conferences, and city leisure visits. As regions recover from economic headwinds, such targeted upgrades help maintain high service standards and foster a positive image for Zimbabwe’s hospitality sector.
What Guests Can Expect
Guests at the redesigned New Ambassador will find intuitive service, modern amenities, and a convenient location close to central business districts, dining, and entertainment options. Whether for a short business trip or a longer stay to soak in Harare’s markets and museums, the upgraded property aims to deliver dependable comfort with a focus on guest-centric experiences.
Looking Ahead
With this refurbishment, RTG signals a commitment to urban renewal in Harare and a broader Zimbabwean hospitality revival. As the city continues to attract corporate travellers and regional visitors, well-maintained, modern hotels like the New Ambassador will play a crucial role in sustaining growth, supporting local jobs, and encouraging longer stays that benefit the local economy.
