Categories: Public Health / Immunization

Director Health Services Reviews EPI in Rawalpindi, Focus on Measles-Rubella Campaign

Director Health Services Reviews EPI in Rawalpindi, Focus on Measles-Rubella Campaign

Overview of the Visit

In a timely move to strengthen immunization efforts across Punjab, the Director Health Services (EPI) Punjab, Dr. Sammara, led an official visit to Rawalpindi. Accompanied by a team of EPI officials and provincial health experts, the delegation conducted a comprehensive review of the Expanded Program on Immunization (EPI) and monitored the ongoing Measles-Rubella (MR) vaccination campaigns. The visit underscores the importance authorities place on improving vaccination coverage and ensuring high-quality service delivery at ground level.

Objectives of the Review

The visit aimed to assess several key components of the EPI framework in Rawalpindi. Officials examined vaccine stock management, cold chain integrity, and inventory controls to prevent stockouts and maintain vaccine potency. They analyzed data reporting practices to verify that immunization figures accurately reflect on-the-ground coverage. The MR campaign, a focal point of the visit, was reviewed for readiness, outreach effectiveness, and adherence to safety protocols.

Measles-Rubella Campaign: Progress and Challenges

Measles-Rubella vaccination remains a top priority in the province, with MR campaigns designed to close immunity gaps and protect children from preventable diseases. During the Rawalpindi assessment, inspectors observed vaccination teams in action, noted cold chain monitoring, and evaluated the supply of vaccine doses, syringes, and safety equipment. While many districts have achieved notable progress, officials identified areas requiring attention, such as ensuring timely micro-planning for outreach sites, improving community engagement, and addressing urban-rural disparities in access to vaccination services.

Data-Driven Accountability

Accurate data collection is central to the EPI’s mission. The team reviewed data collection tools, registration processes, and real-time reporting mechanisms. By cross-checking district-level records with provincial dashboards, authorities aimed to pinpoint data gaps, validate vaccination dates, and confirm follow-up doses for children due for MR shots. This emphasis on data integrity supports better resource allocation and targeted interventions where immunity gaps persist.

Support for Frontline Workers

The visit highlighted the critical role of frontline health workers, vaccinators, and community health volunteers. Officials discussed needs related to training refreshers, cold chain maintenance, and personal protective equipment. The Director and her team reiterated a commitment to provide ongoing professional development and logistical backing to ensure that immunization services remain accessible and safe for communities in Rawalpindi.

Community Engagement and Outreach

Effective immunization depends on trust and participation from parents and caregivers. During the field assessment, health teams engaged with community leaders, parents, and teachers to understand barriers to vaccine uptake. The discussions focused on dispelling myths, clarifying MR vaccine safety, and sharing information about the benefits of full immunization schedules. The outcome is expected to guide future outreach campaigns and mother-and-child health education programs in the city.

Looking Ahead: Next Steps

Following the Rawalpindi visit, the EPI leadership outlined a set of follow-up actions. These include reinforcing cold chain supervision, accelerating data verification pilots, and coordinating with district authorities to align micro-plans with national immunization targets. The MR campaign’s next phase will focus on expanding coverage to under-immunized populations and ensuring that no child is left behind due to logistical hurdles. In addition, the provincial team plans to publish transparent progress updates to sustain public confidence in immunization programs.

Public Health Impact

Strengthening the Expanded Program on Immunization in Rawalpindi benefits not only the district but also the broader public health landscape of Punjab. Consistent vaccine delivery, robust monitoring, and community engagement contribute to higher vaccination coverage, reduced disease incidence, and healthier children. The ongoing MR efforts, supported by the EPI, are a tangible step toward protecting future generations from preventable illnesses.