RM of BTS Partners with Samsung to Bring Museum-Quality Art Home
Pop icon RM of BTS unveils a new global digital feature created in collaboration with Samsung Electronics, reinforcing his role as a global ambassador for Samsung Art TVs. Released during Art Basel Paris week, the short film invites viewers into RM’s personal journey with art and demonstrates how Samsung’s Art TV lineup makes world-class works accessible in everyday spaces.
Art at Home: How Samsung Art TVs Elevate Everyday Spaces
The short film highlights Samsung’s Art TV technology, including The Frame Pro and Neo QLED 8K, as tools to translate gallery-level visuals into living rooms, studios, and other domestic spaces. By pairing advanced display tech with an expansive Art Store, Samsung aims to turn households into intimate galleries where viewers can engage with art on a daily basis.
The Frame Pro and Neo QLED 8K: A Convergence of Texture and Depth
Samsung emphasizes that The Frame Pro’s matte display minimizes glare to replicate canvas texture, while Neo QLED 8K delivers exceptional contrast, color, and depth through Quantum Dot and Mini LED technology. This combination is showcased in RM’s curated selections, which include bold, emotive pieces and contemplative works reflective of the autumn season.
RM’s Art Curation: Emotion, Seasonality, and Personal Connection
RM discusses how he curates art to mirror emotion and changing seasons, turning daily moments into meaningful experiences. In the film, he explores works such as Keith Haring’s “Dancing Dog” and autumn pieces like Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon.” The selections demonstrate how art can inspire optimism and serenity at home, reinforcing art’s role in everyday life.
Access to a Global Collection: Samsung Art Store
Through Samsung Art Store, available on The Frame and other Art TV models, users gain access to more than 4,000 artworks from museums, galleries, and artists around the world. The service enables easy curation and personal gallery experiences, expanding how art is perceived and enjoyed at home.
Statements from Samsung and the Broader Vision
Samsung’s leadership highlights that Art TVs make it possible for anyone to live with art every day. RM’s ongoing ambassadorship underscores a shared belief: art gains deeper meaning when integrated into daily life. As Samsung expands its partnerships and keeps Art Basel as a touchstone, the company continues to redefine at-home culture through technology and design.
What This Means for Home Culture and Creativity
For fans and art lovers, the collaboration signals a broader trend: premium displays and curated art experiences are no longer confined to galleries. The Frame Pro’s texture, Neo QLED’s depth, and the evolving Art Store catalog together create practical, aesthetically pleasing ways to enrich living spaces with museum-worthy art, lighting up conversations and daily rituals alike.
About the Collaboration
This initiative builds on RM’s role as a global ambassador for Samsung Art TVs and aligns with Samsung’s history as a leading innovator in home cinema and digital art experiences. By pairing high-profile artistry with accessible technology, Samsung reinforces its mission to make culture and creativity a part of everyday life.
To learn more, visit www.samsung.com/uk/.
