Disney and Formula 1 Unite for a Magical Las Vegas Grand Prix
The much-anticipated collaboration between Disney and Formula 1 is set to turn the Las Vegas Grand Prix into a festival of speed, storytelling, and family-friendly magic. Dubbed the Fuel the Magic campaign, the partnership blends Disney’s legendary storytelling with Formula 1’s high-octane world, delivering unforgettable fan experiences, exclusive content, and a premium merchandise line designed for fans of all ages.
Star-Studded Kickoff in the City of Lights
Leading the celebration are Disney’s beloved characters—Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, and Pluto—who will appear at the heart of the action. For the first time on a Grand Prix stage, Mickey Mouse will headline a special performance in front of the Bellagio Fountains through Disney Live Entertainment. The immersive show, inspired by Mickey & Friends, will combine enchanting music with dazzling pyrotechnics to create a one-of-a-kind spectacle for racing enthusiasts and Disney fans alike.
To honor 70 years of happiness, the Disneyland Band will perform the national anthem on race day, bringing a classic touch of magic to the grid. In addition, Mickey and Minnie will participate in a special community day in Las Vegas, extending Disney’s outreach to local kids and families and underscoring the campaign’s focus on creating uplifting experiences beyond the track.
Exclusive Access and Fan Involvement
Ahead of qualifying, Formula 1 has invited Mickey & Friends to join a pitlane walk, offering select main grandstand ticketholders a rare chance to see the teams at work. This behind-the-scenes access is designed to deepen fans’ connection to the sport and to Disney’s iconic characters, weaving together the adrenaline of racing with the warmth of Disney storytelling.
As outlined by Disney executives, the collaboration centers on values that resonate with fans worldwide: storytelling, creativity, and human connection. The initiative aims to deliver memorable moments for both Mickey & Friends enthusiasts and Formula 1 supporters, while laying the groundwork for a broader, multi-year relationship that will evolve over the coming seasons.
The Disney x Formula 1 Merchandise Capsule
In early November, a dedicated Disney x Formula 1 merchandise line will debut, blending the playful energy of Mickey & Friends with the sleek aesthetics of the Las Vegas Grand Prix. The elevated capsule will go on sale on-site beginning November 8 at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas. A curated selection will also be available on DisneyStore.com in North America, allowing fans who can’t attend in person to celebrate the collaboration remotely.
Beyond fashion, the collection is designed to be a lifestyle celebration of speed, magic, and pop culture, with pieces that appeal to long-time Disney collectors and new fans drawn to Formula 1’s modern edge. The items will emphasize quality, design, and a sense of occasion, giving fans a tangible way to participate in the Magic on race weekend.
A Global Fan Experience and Ongoing Storytelling
The Fuel the Magic program is built to extend well beyond mere appearances. Disney and Formula 1 plan to deliver exclusive behind-the-scenes content, immersive digital experiences, and narrative-driven storytelling that connects fans around the world to the excitement of race weekends. Whether fans tune in from home or celebrate in person, they will experience a blend of world-class motorsport and Disney’s signature creativity, innovation, and optimism.
With the Las Vegas Grand Prix taking place on November 22, 2025, viewers in the United States can watch on ESPN and the ESPN App, while international fans can follow the action on their local F1 broadcasters. The collaboration signals a new era where entertainment and sport intersect, offering fans more ways to engage, collect, and celebrate.
What’s Next?
Disney and Formula 1 hint at continued collaboration through the 2026 and 2027 seasons, promising new experiences, releases, and cross-brand storytelling that expand the reach of both brands. Fans are encouraged to follow @mickeymouse and @f1 and join the conversation using #FuelTheMagic across social platforms as the countdown to this groundbreaking partnership continues.
