Victoria Falls Welcomes Africa’s Broadcasters for a Pivotal 2025 Convention
The Broadcasters Convention – Southern Africa 2025 opened in the iconic setting of Victoria Falls, Zimbabwe, uniting leading broadcasters, policymakers, and media innovators from across the continent. Hosted by the Zimbabwe Broadcasting Corporation (ZBC) in partnership with the Southern African Broadcasting Association (SABA) and Broadcast Media Africa (BMA), the three-day gathering centers on the theme “Content, Connectivity, Collaboration – Transforming Africa’s Broadcast Media Landscape In The AI Era.”
Delegates arrived to a dynamic atmosphere that underscored a shared commitment to advancing Africa’s media landscape. Participants from diverse markets came to explore how emerging technologies, artificial intelligence, and cross-border collaboration can reshape content creation, distribution, and audience engagement. The venue’s energy reflects a broader momentum: a continent seeking to harness digital tools to tell more inclusive stories, reach wider audiences, and create sustainable media ecosystems.
Key Themes: AI, Innovation, and Cross-Border Collaboration
The convention’s conversations focus on practical strategies for leveraging AI in production planning, content personalization, and metadata-driven distribution. Industry leaders share case studies on how AI can streamline workflows, enhance content discovery, and unlock new monetization models while maintaining editorial integrity and local relevance. A central thread is collaboration—between broadcasters, tech providers, regulators, and regional partners—to break down silos and build resilient, borderless media networks across Southern Africa and beyond.
Insights from a Pan-African Lineup
Distinguished voices from Africa and global partners are contributing insights on infrastructure investment, audience analytics, and sustainable content ecosystems. The convention underscores the role of SABA and its supporters in fostering knowledge exchange and practical partnerships. Sponsors and supporters—including DW, France 24, TVU Networks, Sentech, Discover Digital, Workflow Labs, LAWO, SES, Sputnik, and RT—are offering perspectives on technology, infrastructure, and storytelling that can accelerate Africa’s broadcast ambitions.
From Thought Leadership to Tangible Outcomes
Beyond discussions, the event emphasizes action. Delegates will explore how to turn debates into collaborations, joint ventures, and pilot projects that demonstrate AI’s potential to enhance local storytelling, create more efficient production pipelines, and broaden audience reach. The convention’s energy points toward tangible deliverables: partnerships that enable cross-border content distribution, standardized technical practices, and shared resources that reduce barriers to entry for smaller broadcasters and independent producers.
A Night of Recognition and Forward Momentum
Looking ahead to the Broadcast Media Awards Gala Dinner, the convention will honor outstanding achievements across Africa’s broadcasting landscape. The black-tie celebration provides a platform to acknowledge excellence in content, innovation, and leadership, while reinforcing a collective commitment to push Africa’s media forward with integrity and creativity.
What This Means for Africa’s Media Consumers
For audiences, the Broadcasters Convention signals a future with richer, locally relevant content delivered through faster, more reliable digital channels. With AI-enabled customization and smarter distribution networks, viewers can expect content that reflects Africa’s diversity, languages, and cultures, all supported by a robust, interconnected broadcasting ecosystem.
Conclusion: Building a Connected, Inclusive, AI-Driven Media Landscape
As Victoria Falls hosts the Broadcasters Convention – Southern Africa 2025, the event sets a clear agenda: content that resonates, connectivity that scales, and collaboration that lasts. The momentum generated here is expected to catalyze a new phase in Africa’s media evolution—one that embraces AI while centering people, stories, and shared progress across the region.
