Victoria Falls Opens a Pivotal Gathering for Africa’s Broadcast Future
The Broadcasters Convention – Southern Africa 2025 formally opened in Victoria Falls, Zimbabwe, bringing together the continent’s top broadcasters, policymakers, and media innovators. Over three days, delegates will explore how emerging technologies, artificial intelligence, and enhanced connectivity can reshape content creation and distribution across Africa. The event, hosted by the Zimbabwe Broadcasting Corporation (ZBC) in partnership with the Southern African Broadcasting Association (SABA) and Broadcast Media Africa (BMA), sets the stage for a forward-looking dialogue about a more connected, inclusive, and digitally advanced media ecosystem.
Theme and Focus: Content, Connectivity, Collaboration
The convention’s theme—“Content, Connectivity, Collaboration – Transforming Africa’s Broadcast Media Landscape In The AI Era”—centers on practical strategies for leveraging AI to improve storytelling, streamline operations, and expand cross-border collaborations. Delegates will hear from leading voices across Africa and beyond about building resilient broadcast ecosystems that can withstand the pressures of rapid technological change while preserving editorial integrity and local relevance.
What to Expect: Thought Leadership, Partnerships, and Real-World Solutions
Participants will engage in sessions that blend strategic policy discussions with hands-on demonstrations of new tools and platforms.Industry leaders will share insights on content monetization in a shifting digital economy, the role of AI in audience engagement, and the logistics of distributing high-quality programming across borders. The discussions aim to identify actionable steps broadcasters can take to accelerate digital transformation while supporting local creators, journalists, and technicians.
Supporting Partners and Global Perspectives
Regional voices sit alongside international perspectives, with sponsorship and support from a cadre of global organizations. DW, France 24, TVU Networks, Sentech, Discover Digital, Workflow Labs, LAWO, SES, Sputnik, and RT contribute viewpoints on innovation, infrastructure, and scalable solutions that can be adapted to Africa’s diverse markets. These partnerships underline a shared commitment to advancing access, reliability, and innovation in the continent’s broadcast sector.
A Moment to Reflect on Leadership and Transformation
As the convention unfolds, leaders including executives from public broadcasters and private media groups are emphasized as catalysts for change. In remarks at the opening, Benjamin Pius, CEO of Broadcast Media Africa, highlighted that the gathering is about more than dialogue: it is about driving tangible transformation. “As the industry navigates the era of artificial intelligence, we must ensure that Africa’s broadcasters not only adapt to new technologies but also lead the way in defining how they are used to tell our stories, connect our people, and empower our societies,” Pius said. The sentiment reflects a broader ambition: to position Africa at the forefront of next-generation broadcasting while preserving cultural diversity and regional relevance.
Looking Ahead: The Awards Gala and Beyond
Beyond panel conversations, the convention will culminate in a Broadcast Media Awards Gala Dinner, a black-tie celebration honoring outstanding achievements across Africa’s broadcasting landscape. The event promises to spotlight innovative content, technical excellence, and impactful storytelling that resonates across the continent and beyond. As delegates mingle, form new alliances, and chart collaborative paths, the Broadcasters Convention – Southern Africa 2025 in Victoria Falls is shaping what comes next for Africa’s media evolution.
