Broadcasters Convention 2025: A Gathering at the Heart of Southern Africa
The Broadcasters Convention – Southern Africa 2025 opened today in Victoria Falls, Zimbabwe, gathering the continent’s leading broadcasters, policymakers, and media innovators for three days of high-level discussions, collaboration, and forward-looking strategies. Hosted by the Zimbabwe Broadcasting Corporation (ZBC) in partnership with the Southern African Broadcasting Association (SABA) and Broadcast Media Africa (BMA), the event centers on the theme: “Content, Connectivity, Collaboration – Transforming Africa’s Broadcast Media Landscape In The AI Era.”
AI, Innovation, and Cross-Border Collaboration Take Center Stage
Delegates will explore how Africa’s broadcast and media sectors can harness artificial intelligence, emerging technologies, and cross-border partnerships to reshape content creation and distribution. From automation and data-driven storytelling to audience-centric platforms, the convention seeks to map a practical path for broadcasters navigating a rapidly evolving digital ecosystem. The discussion underscores how AI can augment human creativity while preserving authentic storytelling that resonates with diverse African communities.
A Powerful Line-Up and Global Partnerships
Attendees will hear from influential voices across the continent and beyond, sharing insights and strategies for the next phase of broadcasting. The event is supported by a coalition of international partners, including DW, France 24, TVU Networks, Sentech, Discover Digital, Workflow Labs, LAWO, SES, Sputnik, and RT. Their involvement highlights Africa’s demand for robust infrastructure, scalable technology, and innovative content solutions that enable sustainable growth in media ecosystems.
Leadership, Transformation, and the Gala Awards
Commenting on the gathering, Benjamin Pius, CEO of Broadcast Media Africa, emphasized that the convention is about more than dialogue—it is about real transformation. “As the industry navigates the era of artificial intelligence, we must ensure that Africa’s broadcasters not only adapt to new technologies but also lead the way in telling our stories, connecting our people, and empowering our societies,” he noted. The convention will culminate in the Broadcast Media Awards Gala Dinner, a black-tie celebration recognizing outstanding achievements across Africa’s broadcasting landscape.
What the Conference Means for Africa’s Media Future
As participants engage in thoughtful exchanges and new partnerships take shape, the convention signals a collective commitment to a more connected, inclusive, and digitally advanced media ecosystem. The focus on Content, Connectivity, and Collaboration aligns with Africa’s broader strategic goals: expanding access to high-quality content, strengthening cross-border distribution, and fostering innovation that serves diverse audiences.
Meeting the Moment: Victoria Falls as a Hub for Innovation
The venue’s energy mirrors the ambition of Africa’s broadcasters to lead in a world increasingly defined by AI and data-driven strategies. By convening in Victoria Falls, a site celebrated for its natural beauty and regional significance, the convention reaffirms Africa’s capacity to host influential dialogues that shape policy, technology, and storytelling for years to come.
