Reddit broadens AI-powered search to five more languages
Reddit has expanded its AI-powered search experience to five additional languages—French, German, Spanish, Italian, and Portuguese—making the feature accessible in major markets such as Brazil, France, Germany, Spain, Mexico, and Italy. The expansion marks a significant step in Reddit’s ongoing effort to unify search across the platform and tailor it to a global audience.
What’s new and where it’s available
The new language support means users who set their Reddit default language to one of the five additions can now interact with the AI search in a question-and-answer format. The company has previously rolled out the feature in English and has steadily extended language support to reach more communities. In practical terms, a user in Brazil using Portuguese can initiate natural language queries and receive AI-assisted responses that align with Reddit’s content and community norms.
How the feature works
Reddit’s AI-powered search is powered by a Google AI model, integrated into Reddit Answers alongside the traditional search experience. The AI component is designed to understand user intent, interpret questions within the context of Reddit’s vast array of subreddits, and deliver relevant results with supporting links and summaries. The system aims to help users discover discussions, threads, and posts that match their queries, even if the exact phrasing differs from how content is typically searched on the site.
Impact on user experience
For many Redditors, the move reduces friction when looking for niche communities or specific advice, from tech help and hobbyist discussions to trending topics. CEO Steve Huffman has highlighted broad usage of Reddit search, noting that the platform attracts tens of millions of weekly search interactions. With Answers now available in five languages, more users can benefit from faster, more intuitive access to relevant content without switching between languages or relying solely on English-based queries.
Why language expansion matters
Language support is about more than translation; it’s about aligning AI understanding with local slang, regional terminology, and culturally relevant topics. By enabling native-language queries, Reddit can surface content from a wider set of communities, including non-English discussions that have long been popular on the platform. The expansion also supports Reddit’s goal of unifying the search experience across all devices and regions, making it easier for users to find high-quality discussions regardless of their linguistic background.
What this means for Reddit’s ecosystem
As the AI-powered search moves toward broader language coverage, the platform expects to see increased engagement and longer sessions as users find answers more efficiently. The feature sits within Reddit Answers, a complementary experience to the standard search. The company has indicated that it will continue refining AI-driven search results with ongoing improvements to accuracy, safety, and relevance, including better adherence to Reddit’s content policies and community guidelines.
Looking ahead
Reddit’s leadership has signaled an ongoing commitment to improving search by integrating AI more deeply into user workflows. With five languages now added, the door is open for further expansion and feature enhancements that could include more nuanced understanding of subculture-specific terms, improved ranking mechanisms, and more robust moderation support. For users who value quick access to discussions, tutorials, and recommendations across language boundaries, this represents a meaningful upgrade to Reddit’s search landscape.
Note: Availability may vary by country and language settings. The expansion aligns with Reddit’s broader strategy to unify the search experience and deepen engagement across its global communities.
