Introduction: A New Era for Luggage
Travelers have long faced the frustration of lost or mishandled bags. Globally, an estimated 36 million bags are mishandled each year, with about 1.8 million going missing entirely. Today, that frustration could become a thing of the past as July unveils CaseSafe, the world’s first fully integrated trackable suitcase. Developed in collaboration with tech giants Apple and Google, CaseSafe promises to change the way we travel by giving people real-time bag location data right from their smartphones.
The CaseSafe Proposition: What Makes It Unique
CaseSafe isn’t just another suitcase with a tracker. It represents a convergence of design, durability, and seamless connectivity. The suitcase features a built-in, battery-operated lock that is compatible with Apple’s Find My network and Google’s Find Hub. This means you can locate your bag directly through familiar ecosystems on your iPhone or Android device without juggling multiple apps or devices.
From the outset, CaseSafe emphasizes robust durability. July’s German aerospace-grade polycarbonate shell provides a resilient exterior, while its SilentMove 360-degree wheels ensure smooth rolling over gates, tarmacs, and even cobblestones. The result is a case that not only travels well but also stays connected for peace of mind during every leg of a journey.
How It Works: A Practical Travel Companion
Here’s how CaseSafe integrates with your travel routine:
- Integrated trackable lock: The lock communicates with Find My and Find Hub to pinpoint your suitcase’s location. You can check status in real time from your phone.
- Out-of-the-box tracking: With CaseSafe, tracking isn’t an add-on feature but a standard. This marks a shift in the luggage market toward proactive security and convenience.
- Route visibility: Whether your bag is on the same flight or on a different carousel, CaseSafe’s networked location data helps you act quickly if an issue arises.
The CaseSafe range is available in July’s signature colors — dark brown, navy, blush, charcoal, and moss — with size options including carry-on, checked, and checked-plus. Prices range from $395 to $495, making this high-tech luggage accessible to a broad range of travelers.
Why This Matters for Travelers
For frequent flyers, students studying abroad, and international vacationers alike, CaseSafe promises a tangible reduction in luggage anxiety. Athan Didaskalou, co-founder of July, describes the launch as “the beginning of a new era.” He notes that integrated TSA-approved locks were once a rarity and are now becoming standard. More than a product launch, CaseSafe signals a shift toward smarter travel that prioritizes the journey as much as the destination.
As July explains, the CaseSafe concept builds on the brand’s philosophy: luggage should do more than carry belongings—it should actively improve the travel experience. The partnership with Apple and Google underscores that ambition, leveraging widely used ecosystems to deliver reliable, user-friendly location tracking.
Brand Heritage: July’s Design-Forward Luggage
Milestones in July’s journey combine aesthetic appeal with practical engineering. Founded in Melbourne by seasoned travelers Athan Didaskalou and Richard Li, July has carved out a niche for stylish, durable luggage with thoughtful details. The German polycarbonate shells, SilentMove wheels, and vibrant colorways have built a loyal following on baggage belts around the world. CaseSafe is presented as the next evolution — a natural extension of July’s promise to blend design excellence with technological convenience.
Availability and Value
CaseSafe is now available across July’s core product line. With several color options and sizes, travelers can pick a bag that fits their needs while staying connected. The inclusion of Find My and Find Hub compatibility is poised to become a new standard in luggage technology, aligning with the growing consumer appetite for smarter, more secure travel gear.
Conclusion: A Smarter, Safer Way to Travel
As the travel landscape evolves, CaseSafe positions itself as more than a premium accessory. It’s a practical tool designed to reduce one of travel’s biggest headaches: lost luggage. By uniting July’s design sensibilities with the expansive ecosystems of Apple and Google, CaseSafe offers a future where you can locate your bag as easily as you locate your phone. For travelers seeking confidence at the start of every journey, CaseSafe could become the new normal in luggage.
