HMD’s New Hybrid Phone Debuts in India
In a move aimed at blending the simplicity of feature phones with the connectivity and versatility of smartphones, HMD Global announced the Touch 4G, a novel 4G “hybrid phone” designed for India’s youth, students, and blue-collar professionals. Launched on October 7, 2025, the device is positioned at an accessible price point of ₹3,999 and will go on sale from October 9 through major retailers, e-commerce platforms, and HMD’s own channels. The Touch 4G marks a strategic expansion for the Finnish startup into a segment that values durability, long battery life, and easy access to cloud-based services at a feature phone price.
The Hybrid Concept: What It Offers
The Touch 4G is described by HMD as a “hybrid phone” because it blends core feature-phone attributes with light smartphone-friendly capabilities. It sports a compact 3.2-inch touch display, which keeps the device pocketable and easy to use for first-time smartphone users or those prioritizing simplicity. The phone emphasizes cloud-based applications and real-time communication features, including Express Chat, a chat and video calling service available across Android and iOS platforms in 13 languages. This makes cross-language messaging and video calls accessible without needing a high-end device.
Emergency readiness and ease of use
A standout feature is the dedicated ICE (In Case of Emergency) key. Activated by three short clicks or a long press, this key quickly initiates emergency calls or launches Express Chat for rapid contact with trusted contacts or services. The safety-focused design aligns with the needs of students, remote workers, and blue-collar professionals who may require immediate assistance without navigating complex menus.
Connectivity, Camera, and Everyday Utilities
Beyond its emergency features, the Touch 4G supports essential communications and media playback. It includes Bluetooth and Wi-Fi connectivity, with a Wi-Fi hotspot option for sharing data with other devices—an appealing utility for those who rely on mobile connectivity for education, work, or social connections. The device is equipped with a 2 MP rear camera and a VGA front camera, providing basic photography and video calling capabilities for daily use.
The phone also covers many expected functions on a budget device: a 2,000 mAh battery with an in-box charger, protective jelly cover, FM radio with both wireless and wired options, an MP3 player, and Type-C charging. Users can enjoy auto call recording with folder management, adding a layer of convenience for personal and professional use. The Touch UI aims for intuitive handling, making it a viable first telefone or second device for many consumers.
Pricing, Availability, and Color Options
Priced at ₹3,999, the Touch 4G becomes available starting October 9 and will be offered in Cyan and Dark Blue. The pricing reflects HMD’s strategy to target price-conscious buyers who still want modern connectivity and cloud-based services without paying premium for flagship features. Availability across leading retail outlets, top e-commerce platforms, and HMD’s own distribution network ensures broad reach as the device targets students, young professionals, and workers seeking a dependable, affordable device with 4G capabilities.
Why This Could Matter for India’s Mobile Landscape
India’s vast market includes a large cohort that benefits from reliable 4G connectivity and simple, user-friendly devices. By introducing a hybrid model, HMD could attract users who would otherwise drift toward basic feature phones or be discouraged by the price of entry-level smartphones. The Express Chat integration in 13 languages, combined with cloud-based apps, positions the Touch 4G as a bridge device—offering essential smart features without overwhelming users with complexity. In addition, the dedicated ICE key responds to safety and accessibility concerns that resonate with diverse groups, from students to frontline workers.
What to Expect Next
As the Indian market absorbs the Touch 4G, observers will watch for user adoption rates, durability feedback, and how well the cloud-centric services perform on a device with modest hardware. HMD’s emphasis on a lightweight, easy-to-use experience could set a precedent for future hybrid devices designed for price-sensitive segments that still demand modern 4G features and secure communication channels.
