Prime Big Deal Days kicks off with AirPods 4 discounts
Amazon’s October Prime Day event, branded as Prime Big Deal Days, has arrived with a wave of tech discounts suitable for Apple fans. Among the standout deals are the brand-new AirPods 4, available in two configurations: with Active Noise Cancellation (ANC) and without ANC. If you’ve been waiting for a good moment to upgrade your wireless listening setup, this is one of the clearest opportunities this season.
Current prices and what you save
As of October 7, the AirPods 4 ANC model and the standard version with no ANC are on sale. The ANC version is offered at a discounted price of $139.99, reflecting a 22% cut from its regular price. The non-ANC AirPods 4 are marked down to $89.99, representing a 30% savings. Note that previous listings mentioned other discount figures (for example, a lower price point of $119.99 on some listings), but the primary Prime Day page lists the ANC at $139.99 and the non-ANC at $89.99 during the event window. If you’re watching closely, you may see price fluctuations as the sale progresses, so it’s worth keeping an eye on the cart for any additional price updates.
Which AirPods 4 should you pick?
The choice between ANC and non-ANC AirPods 4 comes down to how much you value noise cancellation and related listening modes. Both versions deliver solid sound quality, quick pairing, and a comfortable fit. The ANC model adds a few features that can be valuable in louder environments:
- Active Noise Cancellation to minimize background sounds
- Transparency mode to hear your surroundings when needed
- Conversation Awareness that adjusts audio when you speak
- Adaptive Audio that blends ANC and Transparency based on surroundings
The non-ANC AirPods 4 deliver slightly better battery life per charge and longer total use with the charging case, which can be a meaningful factor for long commutes or days out. If you rarely encounter noisy surroundings or you’re aiming for the lowest possible price, the non-ANC variant at $89.99 is a compelling value on Prime Day.
Battery life and everyday usability
Battery performance is a practical consideration for most buyers. The ANC AirPods 4 offer up to four hours of listening time with ANC enabled and up to roughly 20 hours with the charging case. In contrast, the non-ANC AirPods 4 can last up to five hours per charge, with a total of about 30 hours using the case. If you travel often, work in noisy offices, or frequently switch between devices, the ANC version may justify the extra cost due to its adaptive listening modes and improved sound isolation.
Tips for getting the best Prime Big Deal Days value
– Act fast: Prime Day deals often move quickly, and stock can run out on popular colors or configurations.
– Watch for cart alerts: Prices may change mid-day as Amazon runs flash promos and lightning deals.
– Compare with other retailers: If you miss the Amazon window, keep an eye on other outlets that sometimes match Prime Day pricing.
Bottom line
The AirPods 4 discounts available during Prime Big Deal Days present a clear incentive for buyers in the market for wireless earbuds. If you want active noise cancellation, expect to pay a bit more but enjoy a richer listening experience. If pure value is your priority, the non-ANC AirPods 4 at $89.99 offers robust sound and battery life at a compelling price. Either way, these Prime Day deals let you upgrade your audio setup with minimal impact on your wallet.
