Prime Day 2025: The OLED TV deals to watch
Prime Day is shaping up to be a goldmine for OLED TV shoppers. As a TV tester and TechRadar reviewer, I’ve tracked pricing patterns across 2024 and 2025, and I expect stellar discounts on five standout models. Whether you’re gaming, streaming, or chasing cinema-like picture quality, these OLEDs are the ones to consider during the sales window on October 7–8 and beyond as retailers extend promotions.
1. LG C5: The best value OLED for most buyers
The LG C5 continues its reputation as a top value OLED. It builds on the C4’s strengths with brighter highlights, strong contrast, and vibrant color without a premium price tag. For gaming, it supports 4K at 144Hz, VRR (Freesync and G-Sync), HGiG, Dolby Vision gaming, ALLM, and four HDMI 2.1 ports. Its panel delivers a responsive 9.2ms input lag, making it one of the best gaming TVs you can buy right now. Prime Day discounts have already appeared, and larger markdowns could push the C5 into budget-friendly territory for 2025 buyers.
2. LG C4: The value king, if you can find it
The C4 remains a compelling choice for value seekers. It offers excellent color accuracy, solid gaming features, and a refined display at a lower price than newer models. While stock is getting thinner, 42- and 48-inch C4 variants remain attractive options for smaller rooms or if you want a cinematic OLED without overspending. If you spot a C4 deal during Prime Day, it’s worth weighing against newer LG options for the best price-per-inch deal.
3. Samsung S95F: Premium OLED with glare control and gaming edge
The S95F stands out with its Glare Free 2.0 panel, reducing reflections for daytime viewing. It delivers deep blacks, vivid colors, and a crisp image texture that feels almost three-dimensional. Gaming features are extensive: 4K at up to 165Hz, VRR with FreeSync and G-Sync, ALLM, and four HDMI 2.1 ports. The Samsung Gaming Hub adds cloud gaming options, while the sleek One Connect Box helps keep cables tidy. Prime Day discounts on the S95F can tilt it from luxury to savvy purchase for enthusiasts who want the best of Samsung’s OLED tech.
4. Panasonic Z95B: The all-in-one performer
The Z95B earned top marks in a recent four-way OLED showdown for its color accuracy, contrast, and natural textures. It pairs a robust 5.1.2-channel built-in speaker system with a strong video pipeline and excellent upscaling. Fire TV is the default interface, and the TV supports gaming features like 4K 144Hz, VRR, Dolby Vision gaming, and ALLM. While priced higher than some rivals, Prime Day discounts could make the Z95B a compelling all-in-one option for home theaters that don’t want to add a soundbar.
5. LG B4: The affordable OLED option that still delivers
The B4 line is LG’s entry into high-quality OLED at a friendlier price. It maintains deep blacks, strong contrast, and natural colors, with gaming features including 4K at 120Hz, VRR, ALLM, and Dolby Vision gaming. The B4 is a standout for viewers who want a solid OLED experience without paying flagship-tier prices. Availability for Prime Day may vary, but persistent deals make the B4 worth watching if you’re hunting for value in 2025.
Buying tips for Prime Day OLED TV deals
- Set a target price: know your ceiling for each model and watch for price dips during Prime Day and follow-up sales.
- Check for rebates and bundles: some retailers offer HDMI cables, soundbars, or extended warranties as part of a deal.
- Confirm HDMI 2.1 support and gaming performance: you’ll want low input lag and high refresh rates for future-proof gaming.
- Consider room size and brightness needs: brighter OLEDs perform better in well-lit rooms, while darker rooms benefit from deeper blacks.
Prime Day remains the prime moment to grab one of these OLEDs at a significant discount. If you’re after cinema-like contrast, vivid color, and cutting-edge gaming features, these five models are the ones to lock in your watchlist and pounce when the price drops.
Final thought
With a mix of LG’s value and performance, Samsung’s glare-free excellence, and Panasonic’s all-in-one elegance, Prime Day 2025 OLED deals offer something for every budget and use case. Stay tuned, monitor price drops, and read the full TechRadar testing notes to ensure you’re getting the best deal on the OLED TV that fits your viewing style.
