Beauty Tech Takes Center Stage at Italian Tech Week Torino
Italy’s tech and consumer innovation scene surged to the foreground as the Italian Tech Week in Turin showcased a bold, cross‑sector future. Among the standout moments was L’Oréal’s highlighting of Beauty Tech — a field that merges advanced science, data, and digital services to redefine how people care for their skin, hair, and overall appearance. With a spotlight on AI‑driven discovery, diagnostics, and personalized experiences, the event underscored how global beauty players are partnering with startups to push the boundaries of what technology can deliver in everyday life.
L’Oréal’s 360‑Degree Vision for Beauty Tech
Guive Balooch, Global Managing Director of Augmented Beauty & Open Innovation for L’Oréal, spoke at length about how Beauty Tech is not a single gadget but a comprehensive approach. He described a landscape where devices, diagnostics, and digital services coalesce to offer users a more informed and efficient beauty journey. The dialogue at the talk was not only about products but about an integrated model that leverages data, AI, and hardware to improve performance and personalization across the consumer’s beauty routine.
From Hair Care to Longevity: A Wave of New Devices
Several new devices and platforms were presented as proof points of the Beauty Tech revolution. Among them were:
- AirLight Pro, a hair‑drying device that uses infrared light to speed up drying while reducing environmental impact.
- Nano Resurfacer, a diagnostic tool that blends beauty and biology to reveal skin needs and guide treatment choices.
- Colorsonic, a color‑application device designed to mix and apply hair color with precision, eliminating the need for manual mixing.
Balooch highlighted how these devices are part of a broader strategy to connect in‑store diagnostics with digital prescriptions, enabling a seamless O2O (online‑to‑offline) experience that elevates consumer outcomes. The emphasis on longevity, wellness, and proactive skincare also surfaced as a central thread of the conversation.
AI, Molecules, and the Race to Proactive Skincare
The discussion extended into how artificial intelligence and computational methods accelerate the discovery of new molecules and formulations. L’Oréal’s labs are exploring multiple AI models to identify candidate compounds faster, while partnerships with biotech and diagnostics startups bring in fresh expertise. Balooch pointed to collaborations that span from bio‑printing to longevity‑focused analytics, signaling a future where beauty products are increasingly tailored to an individual’s biology and lifestyle.
Partnerships as a Cornerstone
During the Turin events, Balooch emphasized the importance of startup ecosystems. L’Oréal has formed dozens of collaborations with startups across health, biotechnology, and robotics, expanding the reach of beauty tech beyond traditional cosmetics. These alliances — including cross‑border partnerships in Europe — are presented as a way to infuse the beauty business with new capabilities, while giving startups access to a global consumer platform.
Italy’s Tech Ecosystem and the Gaming Sector Goes Online
Alongside beauty tech conversations, the Italian tech and regulatory landscape saw Codere Italia announce its entry into online gaming. Building on a solid retail presence, Codere aims to offer a fully regulated, secure online environment, aligning with ADM standards. The company underscored its commitment to an omnichannel experience, with a focus on reliability, user safety, and sustainable growth. Executives noted plans to explore B2B partnerships, leveraging Codere’s technology stack and brand to strengthen collaboration with operators and payment solution providers across the country.
Regulation, Trust, and Growth in the Online Market
Codere stressed that the online platform was designed to complement its existing retail footprint while maintaining strict compliance with Italy’s regulatory framework. The company’s leadership spoke about building an ecosystem that supports partners and customers alike, offering robust infrastructure, transparent terms, and a long‑term growth strategy in the regulated Italian gaming market.
<h2 A See‑Also View on Italy’s Innovation Landscape
The Italian tech narrative at the event also touched on regional policy discussions and broader socio‑economic initiatives that shape how innovation scales. From public‑private partnerships to governance frameworks supporting sustainable tech, Turin’s gathering underscored a shared ambition: to fuse science, business, and culture into a more dynamic and resilient economy. In this environment, Beauty Tech and regulated online gaming appear not as isolated pockets but as parts of a wider ecosystem that values data, safety, and human‑centric design.
What It Means for Consumers and Companies
For consumers, the takeaway is clear: products and services will become more personalized, faster, and more transparent thanks to AI and connected devices. For companies, the message is equally direct — invest in partnerships, nurture in‑house data capabilities, and embrace a platform‑based approach that weaves together hardware, software, and services. The Italian Tech Week in Turin served as a microcosm of this shift, with L’Oréal’s Beauty Tech leadership and Codere’s strategic expansion illustrating how Italian markets are integrating advanced science with everyday experiences.
As beauty brands and gaming operators chart their courses, the common denominator remains a commitment to innovation that respects regulation, user safety, and sustainability — a balance that could define Italy’s competitive edge in the global tech economy.
