Amazon revamps Luna with GameNight
Amazon is refreshing its cloud gaming service Luna with a new look and a stronger focus on social play. The centerpiece is GameNight, a package of party games designed to be played on the TV screen while everyone participates from their smartphones. The goal is to reach the vast audience that plays on mobile devices rather than on consoles or PC, by offering easy, sofa-friendly experiences at no extra cost to Prime members later this year.
A game plan built for mobile players
According to Amazon, more than 3 billion people play games worldwide, but only a fraction own gaming hardware. Luna now aims to expand the audience by prioritizing party games that are quick to pick up and easy to play. The new GameNight lineup includes casual titles such as Angry Birds and digital adaptations of board games like Taboo, alongside exclusive new content developed by Amazon itself. The format relies on smartphones as the primary controllers, eliminating the need for dedicated gamepads.
How GameNight works on the living room TV
Launched on televisions and accessible through a range of devices, Luna streams games from the cloud to Fire TV devices, iPhones, iPads, Windows PCs, Macs, and Android devices. For GameNight sessions, participants join with their own smartphones and use them to interact with the on-screen game. There is no additional hardware required, making it easy for groups of friends and family to start a match in minutes.
Key titles and ongoing favorites
While GameNight broadens the library, Luna will continue to host top titles that attract PC players as well. Amazon highlights current popular games such as EA SPORTS FC 25, Assassin’s Creed Shadows, Fortnite and Death Stranding as part of the rotating catalog available to Prime members at no extra cost. In addition, GameNight will add new party games and exclusives, including a courtroom themed title described as Courtroom Chaos: Starring Snoop Dogg, an AI-assisted improvisation game where players invent characters and tell wild stories to defend their statements before a judge.
A bet on Prime and the future of cloud gaming
For Prime subscribers, the shift toward social, accessible gaming is meant to add value without raising costs. Amazon promises to expand GameNight with more titles over time and to roll it out to all Prime users later this year. The company also hints at broader ambitions beyond GameNight, noting that advances in AI and cloud tech will enable new kinds of experiences that have not existed before. How this will taste in practice remains to be seen, but the direction is clear: cloud gaming on Luna is becoming more social and more approachable for casual players.
Availability and rollout details
Luna has been available in North America since 2022 and arrived in Germany in March 2023. The refreshed Luna with GameNight is expected to reach Prime members in the coming weeks, with a nationwide rollout planned by year end. As with the current service, a Ubisoft Connect link will let players access Ubisoft PC titles they already own and play them on Luna devices, further enriching the experience for subscribers who have a mixed library.
What this means for players
The shift to GameNight signals Amazon’s willingness to adapt cloud gaming to the way most people actually play today: on mobile, with friends and family gathered around a TV. If the rollout goes smoothly, Luna could become a popular entry point for casual gamers who want social, easy-to-pick-up games without investing in new hardware. For Prime members, this is another value proposition that can sweeten the ongoing subscription and broaden Luna’s appeal in a crowded market.
